Why insider trading matters?

When insiders buy shares on the open market, this can thus be regarded as a strong endorsement by those that know the company the best -- they are literally betting their own money on the company's future. Insider selling, however, is not necessarily meaningful in any way, as there is a range of reasons for insiders to liquidate (some) of the shares they own.

- Seeking Alpha
Yext, Inc. (YEXT)
Sector: Technology; Industry: Software—Infrastructure

Yext, Inc., a search experience cloud company, engages in delivering brand-verified answers that puts businesses in control of their facts online. Its Yext platform lets businesses structure the facts about their brands in a database called a Knowledge Graph. It serves the healthcare, retail, and financial services industries.


Trade Date Insider Title Buy/Sell #Shares Price Value Option
2020-10-20 Distelburger Brian President & COO Sell 10,000 $17.81 $178,069 No
2020-10-19 CAKEBREAD STEVEN Chief Financial Officer Sell 10,000 $17.97 $179,703 Yes
2020-10-13 Distelburger Brian President & COO Sell 10,000 $17.18 $171,788 No
2020-10-12 CAKEBREAD STEVEN Chief Financial Officer Sell 10,000 $16.54 $165,410 Yes
2020-10-09 Ferrentino Marc Chief Strategy Officer Sell 18,734 $16.02 $300,191 No
2020-10-06 Distelburger Brian President & COO Sell 10,000 $15.56 $155,553 No
2020-10-05 CAKEBREAD STEVEN Chief Financial Officer Sell 10,000 $15.38 $153,847 Yes
2020-09-30 Dixon Tom Christopher Chief Technology Officer Sell 2,500 $15.35 $38,383 No
2020-09-29 Distelburger Brian President & COO Sell 10,000 $15.45 $154,454 Yes
2020-09-28 Steele Jim President & CRO Sell 4,536 $15.51 $70,331 No
2020-09-28 CAKEBREAD STEVEN Chief Financial Officer Sell 10,000 $15.48 $154,753 Yes
2020-09-25 Ferrentino Marc Chief Strategy Officer Sell 5,000 $15.52 $77,614 No
2020-09-24 Ferrentino Marc Chief Strategy Officer Sell 5,000 $15.04 $75,220 No
2020-09-23 Dixon Tom Christopher Chief Technology Officer Sell 14,000 $15.05 $210,770 No
2020-09-23 Steele Jim President & CRO Sell 4,536 $15.22 $69,054 No
2020-09-22 Bond Darryl Chief Accounting Officer Sell 1,857 $15.54 $28,866 Yes
2020-09-22 Shin Ho General Counsel Sell 3,481 $15.54 $54,109 Yes
2020-09-22 Ferrentino Marc Chief Strategy Officer Sell 9,753 $15.55 $151,708 Yes
2020-09-22 Dixon Tom Christopher Chief Technology Officer Sell 14,523 $15.55 $225,865 Yes
2020-09-22 Steele Jim President & CRO Sell 12,400 $15.54 $192,748 Yes
2020-09-22 CAKEBREAD STEVEN Chief Financial Officer Sell 14,787 $15.42 $227,942 Yes
2020-09-22 Distelburger Brian President & COO Sell 16,345 $15.57 $254,433 Yes
2020-09-22 Lerman Howard Chief Executive Officer Sell 24,534 $15.54 $381,361 Yes
2020-09-15 Ferrentino Marc Chief Strategy Officer Sell 9,504 $16.04 $152,407 No
2020-09-15 Distelburger Brian President & COO Sell 10,000 $16.05 $160,541 No
2020-09-15 Lerman Howard Chief Executive Officer Sell 75,000 $16.05 $1,203,728 No
2020-09-14 Dixon Tom Christopher Chief Technology Officer Sell 2,500 $16.28 $40,712 No
2020-09-14 Steele Jim President & CRO Sell 5,000 $16.28 $81,407 Yes
2020-09-14 CAKEBREAD STEVEN Chief Financial Officer Sell 10,000 $16.28 $162,836 Yes
2020-09-14 Ferrentino Marc Chief Strategy Officer Sell 2,100 $16.10 $33,811 No

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