Why insider trading matters?

When insiders buy shares on the open market, this can thus be regarded as a strong endorsement by those that know the company the best -- they are literally betting their own money on the company's future. Insider selling, however, is not necessarily meaningful in any way, as there is a range of reasons for insiders to liquidate (some) of the shares they own.

- Seeking Alpha
SVMK Inc. (SVMK)
Sector: Technology; Industry: Software—Application

SVMK Inc. provides survey software products and purpose-built solutions that enable organizations to engage with their customers, employees, and the markets they research and serve in the United States and internationally. The company also provides SurveyMonkey Audience, a market research solution that enables organizations to gain real-time actionable data from targeted panelists; SurveyMonkey Apply, an application management solution that is primarily used by educational institutions and non-profits seeking to allocate scholarships and grants; and Wufoo, an easy-to-use form builder that helps users create Web and mobile forms, collect file uploads, and receive online payments. In addition, it offers GetFeedback, a CX solution designed for the salesforce ecosystem; and Usabilla, which provides voice of customer technology. The company was formerly known as SurveyMonkey Inc. and changed its name to SVMK Inc. in March 2013.


Trade Date Insider Title Buy/Sell #Shares Price Value Option
2020-11-24 Blum Lora D Chief Legal Officer & Secty Sell 1,299 $20.66 $26,832 No
2020-08-18 Hale Thomas E President Sell 29,054 $22.33 $648,892 No
2020-11-17 Hale Thomas E President Sell 13,708 $21.07 $288,771 No
2020-11-17 Lurie Alexander J Chief Executive Officer Sell 25,406 $21.07 $535,200 No
2020-11-18 Schoenstein John S Chief Sales Officer Sell 16,156 $21.18 $342,135 No
2020-11-18 Cantieri Rebecca Chief People Officer Sell 7,456 $21.15 $157,702 No
2020-11-18 Clifford Deborah Chief Financial Officer Sell 13,961 $21.15 $295,248 No
2020-11-18 Schoenstein John S Chief Sales Officer Sell 16,156 $21.18 $342,135 No
2020-11-18 Patel Dharti Chief Accounting Officer Sell 3,684 $21.19 $78,070 No
2020-08-18 Lurie Alexander J Chief Executive Officer Sell 25,406 $21.07 $535,200 No
2020-11-19 Hale Thomas E President Sell 13,708 $21.07 $288,771 No
2020-11-18 Blum Lora D Chief Legal Officer & Secty Sell 10,898 $21.14 $230,370 No
2020-09-01 Patel Dharti Chief Accounting Officer Sell 10,000 $26.00 $260,023 No
2020-09-02 Lurie Alexander J Chief Executive Officer Sell 100,000 $26.03 $2,602,694 No
2020-09-01 Cantieri Rebecca Chief People Officer Sell 15,000 $26.01 $390,174 No
2020-09-01 Blum Lora D Chief Legal Officer & Secty Sell 15,500 $25.74 $399,026 Yes
2020-09-01 Schoenstein John S Chief Sales Officer Sell 35,722 $25.23 $901,403 Yes
2020-09-01 James Erika H Director Sell 65,625 $25.13 $1,648,965 Yes
2020-08-28 Schoenstein John S Chief Sales Officer Sell 8,028 $25.00 $200,731 Yes
2020-08-26 Blum Lora D Chief Legal Officer & Secty Sell 8,333 $24.85 $207,075 Yes
2020-08-20 EVAN DANA L Director Sell 3,000 $23.00 $69,000 Yes
2020-08-18 Hale Thomas E President Sell 29,054 $22.33 $648,892 No
2020-08-19 Patel Dharti Chief Accounting Officer Sell 3,452 $22.52 $77,739 No
2020-08-19 Schoenstein John S Chief Sales Officer Sell 16,156 $22.45 $362,661 No
2020-08-19 Cantieri Rebecca Chief People Officer Sell 7,435 $22.44 $166,823 No
2020-08-18 Lurie Alexander J Chief Executive Officer Sell 25,069 $22.33 $559,891 No
2020-08-19 Blum Lora D Chief Legal Officer & Secty Sell 10,850 $22.42 $243,268 No
2020-08-19 Clifford Deborah Chief Financial Officer Sell 36,533 $22.43 $819,366 No
2020-08-17 James Erika H Director Sell 8,750 $22.52 $197,032 No
2020-08-11 Hale Thomas E President Sell 25,000 $22.00 $549,952 No

Insider Smart

Edesa Biotech, Inc. (EDSA) - President and CEO bought shares of EDSA in late May around $3, two weeks after their purchase, the stock jump to $9, very well timed buy.

Insider Smart

Mohawk Group Holdings, Inc. (MWK) - Multiple insiders bought MWK in June around $5, stock moved sideways for a month then made a 60% jump in 10 days. Patience is the key.