Why insider trading matters?

When insiders buy shares on the open market, this can thus be regarded as a strong endorsement by those that know the company the best -- they are literally betting their own money on the company's future. Insider selling, however, is not necessarily meaningful in any way, as there is a range of reasons for insiders to liquidate (some) of the shares they own.

- Seeking Alpha
SERVICE CORP INTERNATIONAL (SCI)
Sector: Consumer Cyclical; Industry: Personal Services

Service Corporation International provides deathcare products and services in the United States and Canada. Its funeral service and cemetery operations comprise funeral service locations, cemeteries, funeral service/cemetery combination locations, crematoria, and other businesses. In addition, it offers funeral merchandise, including burial caskets and related accessories, urns and other cremation receptacles, outer burial containers, flowers, online and video tributes, stationery products, casket and cremation memorialization products, and other ancillary merchandise. The company was founded in 1962 and is headquartered in Houston, Texas.


Trade Date Insider Title Buy/Sell #Shares Price Value Option
2014-11-17 Heard Gerry D Vice President Sales Sell 3,573 $22.18 $79,249 No
2014-11-14 RYAN THOMAS L President, Chief Executive Off. Sell 2,000 $22.25 $44,500 No
2014-11-11 WALTRIP R L Chairman of the Board Sell 418,000 $21.75 $9,092,294 Yes
2014-11-07 WALTRIP R L Chairman of the Board Sell 33,792 $21.75 $734,976 Yes
2014-11-06 WALTRIP R L Chairman of the Board Sell 88,308 $21.75 $1,921,002 Yes
2014-11-03 WALTRIP R L Chairman of the Board Sell 27,300 $22.00 $600,603 Yes
2014-09-04 RYAN THOMAS L President, Chief Executive Off. Sell 63,035 $22.34 $1,408,261 Yes
2014-08-15 WARING SUMNER J III Sr. VP Operations Sell 163,500 $21.82 $3,566,769 Yes
2014-08-14 WEBB MICHAEL R Exec. V.P./Chief Op. Officer Sell 210,000 $21.67 $4,550,469 Yes
2014-08-14 Sangalis Gregory T Sr. V.P. and General Counsel Sell 40,000 $21.62 $864,896 Yes
2014-08-12 COELHO TONY Director Sell 10,000 $21.40 $214,006 No
2014-08-06 MECOM JOHN W JR Director Sell 24,754 $21.38 $529,332 No
2014-08-04 Lohse Albert R V. P. Litigation & Risk Mgmt. Sell 19,090 $21.14 $403,488 No
2014-08-04 WALTRIP R L Chairman of the Board Sell 224,000 $21.10 $4,726,490 Yes
2014-08-04 Williams Edward E Director Sell 20,000 $21.16 $423,194 No
2014-06-12 WALTRIP W BLAIR Director Sell 1,200 $20.11 $24,135 No
2014-06-05 RYAN THOMAS L President, Chief Executive Off. Sell 8,234 $20.47 $168,550 Yes
2014-06-04 RYAN THOMAS L President, Chief Executive Off. Sell 211,766 $20.50 $4,341,669 Yes
2014-05-29 WALTRIP W BLAIR Director Sell 15,000 $19.96 $299,412 No
2014-05-28 BUCKWALTER ALAN R III Director Sell 10,000 $19.85 $198,543 No
2014-05-28 RYAN THOMAS L President, Chief Executive Off. Sell 200,000 $19.89 $3,977,420 Yes
2014-05-23 Mixon John Del Vice Pres. Info Technology Sell 12,000 $19.60 $235,157 Yes
2014-05-08 MACK STEPHEN M Sr. Vice President Operations Sell 84,000 $18.93 $1,590,464 Yes
2014-05-01 Sangalis Gregory T Sr. V.P. and General Counsel Sell 50,000 $19.19 $959,295 Yes
2014-04-29 GILLIS STEPHEN MALCOLM Director Sell 10,000 $18.91 $189,052 No
2014-03-12 Jacobs Philip C Sr. VP Chief Marketing Officer Sell 84,000 $19.09 $1,603,812 Yes
2014-03-12 Lohse Albert R V. P. Litigation & Risk Mgmt. Sell 14,000 $19.15 $268,054 No
2014-03-07 Heard Gerry D Vice President Sales Sell 25,200 $19.10 $481,320 Yes
2014-03-07 Lohse Albert R V. P. Litigation & Risk Mgmt. Sell 42,000 $19.50 $819,160 Yes
2014-03-04 Hayes Joseph A V.P. Ethics & Business Conduct Sell 19,448 $19.00 $369,594 No

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Planet Fitness, Inc (PLNT) - Our position in PLNT is also inspired by insider trading, if insiders are comfortable and confident buying around $50, it is an easy hold if you can pick it up at an even lower price. Our avg cost of the position is ~$40 and is now with 50% profit.