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Purple Innovation, Inc. (PRPL)
Sector: Consumer Cyclical; Industry: Furnishings, Fixtures & Appliances

Purple Innovation, Inc. designs and manufactures mattresses, pillows, and cushions. The company markets and sells its products through direct-to-consumer online channels, retail brick-and-mortar wholesale partners, and third-party online retailers, as well as through its factory outlet and the company owned showrooms.


Trade Date Insider Title Buy/Sell #Shares Price Value Option
2019-12-17 Pearce Terry Vernon Co-Director of R&D Sell 1,500,000 $7.00 $10,500,000 Yes
2019-12-17 InnoHold, LLC 10%-Owner Sell 1,500,000 $7.00 $10,500,000 Yes
2019-11-19 Pearce Tony Marion Co-Director of R&D Sell 8,776,068 $7.00 $61,432,476 Yes
2019-11-19 Pearce Terry Vernon Co-Director of R&D Sell 8,776,068 $7.00 $61,432,476 Yes
2019-11-19 InnoHold, LLC 10%-Owner Sell 7,552,136 $7.00 $52,864,952 Yes
2019-09-06 Coliseum Capital Management, LLC 10%-Owner, Director Buy 29,979 $8.22 $246,306 No
2019-08-30 Coliseum Capital Management, LLC 10%-Owner, Director Buy 132,200 $8.02 $1,059,786 No
2019-08-27 Coliseum Capital Management, LLC 10%-Owner, Director Buy 97,867 $7.67 $750,750 No
2019-08-20 Legg John A. Chief Operating Officer Buy 2,980 $8.36 $24,901 No
2019-05-16 Megibow Joseph B Chief Executive Officer Buy 22,709 $6.67 $151,396 No
2019-05-13 Megibow Joseph B Chief Executive Officer Buy 7,291 $6.64 $48,433 No
2018-06-08 Greenhaven Road Investment Management, L.P. 10%-Owner Sell 397,740 $7.87 $3,129,419 Yes
2018-03-12 Greenhaven Road Investment Management, L.P. 10%-Owner Sell 376,460 $10.93 $4,113,182 Yes
2018-06-08 Coliseum Capital Management, LLC 10%-Owner, Director Buy 288,308 $7.65 $2,205,556 No
2018-05-31 Coliseum Capital Management, LLC 10%-Owner, Director Buy 51,396 $7.85 $403,459 Yes
2018-05-18 Coliseum Capital Management, LLC 10%-Owner, Director Buy 317,673 $6.40 $2,033,107 Yes

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