Why insider trading matters?

When insiders buy shares on the open market, this can thus be regarded as a strong endorsement by those that know the company the best -- they are literally betting their own money on the company's future. Insider selling, however, is not necessarily meaningful in any way, as there is a range of reasons for insiders to liquidate (some) of the shares they own.

- Seeking Alpha
Purple Innovation, Inc. (PRPL)
Sector: Consumer Cyclical; Industry: Furnishings, Fixtures & Appliances

Purple Innovation, Inc. designs and manufactures mattresses, pillows, and cushions. The company markets and sells its products through direct-to-consumer online channels, retail brick-and-mortar wholesale partners, and third-party online retailers, as well as through its factory outlet and the company owned showrooms.


Trade Date Insider Title Buy/Sell #Shares Price Value Option
2021-06-11 Anthos Pano Director Sell 17,241 $29.05 $500,927 No
2021-05-21 Coliseum Capital Management, LLC 10%-Owner, Director Sell 7,308,792 $30.00 $219,263,760 No
2021-03-31 Kiedaisch Gary Alan Director Buy 5,000 $29.96 $149,800 No
2021-01-25 McGarvey Casey Kale Chief Legal Officer Sell 55,000 $40.52 $2,228,875 Yes
2020-11-24 Anthos Pano Director Sell 9,000 $28.51 $256,624 No
2020-11-18 Legg John A. Chief Operating Officer Sell 15,000 $30.14 $452,100 Yes
2020-11-17 White Verdi Ray III Chief Retail Officer Sell 10,000 $28.51 $285,100 Yes
2020-08-24 White Verdi Ray III Chief Retail Officer Sell 17,000 $20.85 $354,450 Yes
2020-09-30 Legg John A. Chief Operating Officer Sell 25,000 $22.72 $567,900 Yes
2020-09-28 ZEPF PAUL J Director Sell 26,760 $24.52 $656,209 No
2020-09-25 Phillips Craig Lee Chief Financial Officer Sell 100,000 $23.94 $2,394,356 Yes
2020-09-25 Phillips Craig Lee Chief Financial Officer Sell 100,000 $23.94 $2,394,356 Yes
2020-09-25 ZEPF PAUL J Director Sell 73,240 $24.02 $1,758,910 No
2020-09-14 Pearce Terry Vernon Former 10% Owner Sell 13,600,000 $18.50 $251,600,000 No
2020-09-14 Pearce Tony Marion Former 10% Owner Sell 13,600,000 $18.50 $251,600,000 No
2020-09-16 ZEPF PAUL J Director Sell 146,760 $24.32 $3,569,250 No
2020-09-14 Pearce Tony Marion Former 10% Owner Sell 13,600,000 $18.50 $251,600,000 No
2020-09-14 Pearce Terry Vernon Former 10% Owner Sell 13,600,000 $18.50 $251,600,000 No
2020-09-14 InnoHold, LLC Former 10% Owner Sell 13,600,000 $18.50 $251,600,000 No
2020-08-20 InnoHold, LLC 10%-Owner Sell 3,150,450 $20.20 $63,639,090 Yes
2020-08-20 Pearce Terry Vernon 10%-Owner Sell 3,150,450 $20.20 $63,639,090 Yes
2020-08-20 Pearce Tony Marion 10%-Owner Sell 3,150,450 $20.20 $63,639,090 Yes
2020-06-01 Pearce Tony Marion Co-Director of R&D Sell 12,407,777 $10.50 $130,281,658 Yes
2020-06-01 Pearce Terry Vernon Co-Director of R&D Sell 12,407,777 $10.50 $130,281,658 Yes
2020-06-01 InnoHold, LLC 10%-Owner Sell 12,407,777 $10.50 $130,281,658 Yes
2020-06-16 McGarvey Casey Kale Chief Legal Officer Sell 300,000 $17.00 $5,100,000 Yes
2020-03-13 Megibow Joseph B Chief Executive Officer Buy 3,500 $8.55 $29,940 No
2020-03-13 Phillips Craig Lee Chief Financial Officer Buy 3,000 $8.10 $24,308 No
2020-03-13 Kiedaisch Gary Alan Director Buy 20,000 $7.94 $158,816 No
2019-12-17 Pearce Tony Marion Co-Director of R&D Sell 1,500,000 $7.00 $10,500,000 Yes

Insider Smart

Altimmune, Inc. (ALT) - Venrock Healthcare Capital Partners III, L.P., 10%-owner of ALT bought 1.3M shares in late May then added another 1.5M shares in June with an averaged ~$8 per share. 10 days after the accumulation, ALT price jumped to $10.

Insider Smart

Planet Fitness, Inc (PLNT) - Our position in PLNT is also inspired by insider trading, if insiders are comfortable and confident buying around $50, it is an easy hold if you can pick it up at an even lower price. Our avg cost of the position is ~$40 and is now with 50% profit.