Why insider trading matters?

When insiders buy shares on the open market, this can thus be regarded as a strong endorsement by those that know the company the best -- they are literally betting their own money on the company's future. Insider selling, however, is not necessarily meaningful in any way, as there is a range of reasons for insiders to liquidate (some) of the shares they own.

- Seeking Alpha
Purple Innovation, Inc. (PRPL)
Sector: Consumer Cyclical; Industry: Furnishings, Fixtures & Appliances

Purple Innovation, Inc. designs and manufactures mattresses, pillows, and cushions. The company markets and sells its products through direct-to-consumer online channels, retail brick-and-mortar wholesale partners, and third-party online retailers, as well as through its factory outlet and the company owned showrooms.


Trade Date Insider Title Buy/Sell #Shares Price Value Option
2020-09-14 InnoHold, LLC Former 10% Owner Sell 13,600,000 $18.50 $251,600,000 No
2020-08-20 InnoHold, LLC 10%-Owner Sell 3,150,450 $20.20 $63,639,090 Yes
2020-06-01 InnoHold, LLC 10%-Owner Sell 12,407,777 $10.50 $130,281,658 Yes
2019-12-17 InnoHold, LLC 10%-Owner Sell 1,500,000 $7.00 $10,500,000 Yes
2019-11-19 InnoHold, LLC 10%-Owner Sell 7,552,136 $7.00 $52,864,952 Yes

Insider Smart

CARNIVAL CORP (CCL) - Cruislines $CCL $NCLH $RCL took a huge beat due to the pandemic, concerns of bankruptcy were raised. Among the three dominating companies in the industry, $CCL is the first one bought by insiders, such a bold move would definitely boost investor confidence.

Insider Smart

Mohawk Group Holdings, Inc. (MWK) - Multiple insiders bought MWK in June around $5, stock moved sideways for a month then made a 60% jump in 10 days. Patience is the key.