Why insider trading matters?

When insiders buy shares on the open market, this can thus be regarded as a strong endorsement by those that know the company the best -- they are literally betting their own money on the company's future. Insider selling, however, is not necessarily meaningful in any way, as there is a range of reasons for insiders to liquidate (some) of the shares they own.

- Seeking Alpha
Purple Innovation, Inc. (PRPL)
Sector: Consumer Cyclical; Industry: Furnishings, Fixtures & Appliances

Purple Innovation, Inc. designs and manufactures mattresses, pillows, and cushions. The company markets and sells its products through direct-to-consumer online channels, retail brick-and-mortar wholesale partners, and third-party online retailers, as well as through its factory outlet and the company owned showrooms.


Trade Date Insider Title Buy/Sell #Shares Price Value Option
2020-09-14 Pearce Terry Vernon Former 10% Owner Sell 13,600,000 $18.50 $251,600,000 No
2020-09-14 Pearce Terry Vernon Former 10% Owner Sell 13,600,000 $18.50 $251,600,000 No
2020-08-20 Pearce Terry Vernon 10%-Owner Sell 3,150,450 $20.20 $63,639,090 Yes
2020-06-01 Pearce Terry Vernon Co-Director of R&D Sell 12,407,777 $10.50 $130,281,658 Yes
2019-12-17 Pearce Terry Vernon Co-Director of R&D Sell 1,500,000 $7.00 $10,500,000 Yes
2019-11-19 Pearce Terry Vernon Co-Director of R&D Sell 8,776,068 $7.00 $61,432,476 Yes

Insider Smart

Altimmune, Inc. (ALT) - Venrock Healthcare Capital Partners III, L.P., 10%-owner of ALT bought 1.3M shares in late May then added another 1.5M shares in June with an averaged ~$8 per share. 10 days after the accumulation, ALT price jumped to $10.

Insider Smart

SERVICE CORP INTERNATIONAL (SCI) - WALTRIP W BLAIR, Director of $SCI made a buy at 34.65, was he convinced the bottom of the box is a strong support? Well, seems he is not wrong.