Why insider trading matters?

If management teams do not own any relevant stakes in the companies they guide, they may not be focused on creating wealth for shareholders to the same degree, compared to those that see their personal wealth increase when share prices rise.

- Klaus Gugler, Economist
Purple Innovation, Inc. (PRPL)
Sector: Consumer Cyclical; Industry: Furnishings, Fixtures & Appliances

Purple Innovation, Inc. designs and manufactures mattresses, pillows, and cushions. The company markets and sells its products through direct-to-consumer online channels, retail brick-and-mortar wholesale partners, and third-party online retailers, as well as through its factory outlet and the company owned showrooms.


Trade Date Insider Title Buy/Sell #Shares Price Value Option
2020-09-14 Pearce Tony Marion Former 10% Owner Sell 13,600,000 $18.50 $251,600,000 No
2020-09-14 Pearce Tony Marion Former 10% Owner Sell 13,600,000 $18.50 $251,600,000 No
2020-08-20 Pearce Tony Marion 10%-Owner Sell 3,150,450 $20.20 $63,639,090 Yes
2020-06-01 Pearce Tony Marion Co-Director of R&D Sell 12,407,777 $10.50 $130,281,658 Yes
2019-12-17 Pearce Tony Marion Co-Director of R&D Sell 1,500,000 $7.00 $10,500,000 Yes
2019-11-19 Pearce Tony Marion Co-Director of R&D Sell 8,776,068 $7.00 $61,432,476 Yes

Insider Smart

Axsome Therapeutics, Inc (AXSM) - AXSM shows the power of an #allgreen stock, no insider selling, great management great company, if you follow the insiders last year and pick up around $25, the 52 week high is $100+.

Insider Smart

Planet Fitness, Inc (PLNT) - Our position in PLNT is also inspired by insider trading, if insiders are comfortable and confident buying around $50, it is an easy hold if you can pick it up at an even lower price. Our avg cost of the position is ~$40 and is now with 50% profit.