Why insider trading matters?

If management teams do not own any relevant stakes in the companies they guide, they may not be focused on creating wealth for shareholders to the same degree, compared to those that see their personal wealth increase when share prices rise.

- Klaus Gugler, Economist
Purple Innovation, Inc. (PRPL)
Sector: Consumer Cyclical; Industry: Furnishings, Fixtures & Appliances

Purple Innovation, Inc. designs and manufactures mattresses, pillows, and cushions. The company markets and sells its products through direct-to-consumer online channels, retail brick-and-mortar wholesale partners, and third-party online retailers, as well as through its factory outlet and the company owned showrooms.


Trade Date Insider Title Buy/Sell #Shares Price Value Option
2021-06-11 Anthos Pano Director Sell 17,241 $29.05 $500,927 No
2021-05-21 Coliseum Capital Management, LLC 10%-Owner, Director Sell 7,308,792 $30.00 $219,263,760 No
2021-03-31 Kiedaisch Gary Alan Director Buy 5,000 $29.96 $149,800 No
2021-01-25 McGarvey Casey Kale Chief Legal Officer Sell 55,000 $40.52 $2,228,875 Yes
2020-11-24 Anthos Pano Director Sell 9,000 $28.51 $256,624 No
2020-11-18 Legg John A. Chief Operating Officer Sell 15,000 $30.14 $452,100 Yes
2020-11-17 White Verdi Ray III Chief Retail Officer Sell 10,000 $28.51 $285,100 Yes
2020-08-24 White Verdi Ray III Chief Retail Officer Sell 17,000 $20.85 $354,450 Yes
2020-09-30 Legg John A. Chief Operating Officer Sell 25,000 $22.72 $567,900 Yes
2020-09-28 ZEPF PAUL J Director Sell 26,760 $24.52 $656,209 No
2020-09-25 Phillips Craig Lee Chief Financial Officer Sell 100,000 $23.94 $2,394,356 Yes
2020-09-25 Phillips Craig Lee Chief Financial Officer Sell 100,000 $23.94 $2,394,356 Yes
2020-09-25 ZEPF PAUL J Director Sell 73,240 $24.02 $1,758,910 No
2020-09-14 Pearce Terry Vernon Former 10% Owner Sell 13,600,000 $18.50 $251,600,000 No
2020-09-14 Pearce Tony Marion Former 10% Owner Sell 13,600,000 $18.50 $251,600,000 No
2020-09-16 ZEPF PAUL J Director Sell 146,760 $24.32 $3,569,250 No
2020-09-14 Pearce Tony Marion Former 10% Owner Sell 13,600,000 $18.50 $251,600,000 No
2020-09-14 Pearce Terry Vernon Former 10% Owner Sell 13,600,000 $18.50 $251,600,000 No
2020-09-14 InnoHold, LLC Former 10% Owner Sell 13,600,000 $18.50 $251,600,000 No
2020-08-20 InnoHold, LLC 10%-Owner Sell 3,150,450 $20.20 $63,639,090 Yes
2020-08-20 Pearce Terry Vernon 10%-Owner Sell 3,150,450 $20.20 $63,639,090 Yes
2020-08-20 Pearce Tony Marion 10%-Owner Sell 3,150,450 $20.20 $63,639,090 Yes
2020-06-01 Pearce Tony Marion Co-Director of R&D Sell 12,407,777 $10.50 $130,281,658 Yes
2020-06-01 Pearce Terry Vernon Co-Director of R&D Sell 12,407,777 $10.50 $130,281,658 Yes
2020-06-01 InnoHold, LLC 10%-Owner Sell 12,407,777 $10.50 $130,281,658 Yes
2020-06-16 McGarvey Casey Kale Chief Legal Officer Sell 300,000 $17.00 $5,100,000 Yes
2020-03-13 Megibow Joseph B Chief Executive Officer Buy 3,500 $8.55 $29,940 No
2020-03-13 Phillips Craig Lee Chief Financial Officer Buy 3,000 $8.10 $24,308 No
2020-03-13 Kiedaisch Gary Alan Director Buy 20,000 $7.94 $158,816 No
2019-12-17 Pearce Tony Marion Co-Director of R&D Sell 1,500,000 $7.00 $10,500,000 Yes

Insider Smart

Delta Airlines (DAL) - From an insider's perspective: airlines are the first ones to go under due to the pandemic. A lot of concerns were raised on possible bankruptcy especially amid by the dump from Buffett. However, insiders of Delta were bold enough to buy when Buffett was fear. And Delta is the only airline bought by insiders post-Buffett-dump.

Insider Smart

PENN NATIONAL GAMING INC (PENN) - PENN took a deep dive from $36 to $5 due to the crash, anyone who was bold enough to pick up some shares in March or April could have made a 900% profit in 2 months. But bottom fishing is always easier said than done, if one took a safer bet and followed multiple insider buying around $18, a 100% profit is still impressive.