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Purple Innovation, Inc. (PRPL)
Sector: Consumer Cyclical; Industry: Furnishings, Fixtures & Appliances

Purple Innovation, Inc. designs and manufactures mattresses, pillows, and cushions. The company markets and sells its products through direct-to-consumer online channels, retail brick-and-mortar wholesale partners, and third-party online retailers, as well as through its factory outlet and the company owned showrooms.


Trade Date Insider Title Buy/Sell #Shares Price Value Option
2020-08-24 White Verdi Ray III Chief Retail Officer Sell 17,000 $20.85 $354,450 Yes
2020-09-30 Legg John A. Chief Operating Officer Sell 25,000 $22.72 $567,900 Yes
2020-09-28 ZEPF PAUL J Director Sell 26,760 $24.52 $656,209 No
2020-09-25 Phillips Craig Lee Chief Financial Officer Sell 100,000 $23.94 $2,394,356 Yes
2020-09-25 Phillips Craig Lee Chief Financial Officer Sell 100,000 $23.94 $2,394,356 Yes
2020-09-25 ZEPF PAUL J Director Sell 73,240 $24.02 $1,758,910 No
2020-09-14 Pearce Terry Vernon Former 10% Owner Sell 13,600,000 $18.50 $251,600,000 No
2020-09-14 Pearce Tony Marion Former 10% Owner Sell 13,600,000 $18.50 $251,600,000 No
2020-09-16 ZEPF PAUL J Director Sell 146,760 $24.32 $3,569,250 No
2020-09-14 Pearce Tony Marion Former 10% Owner Sell 13,600,000 $18.50 $251,600,000 No
2020-09-14 Pearce Terry Vernon Former 10% Owner Sell 13,600,000 $18.50 $251,600,000 No
2020-09-14 InnoHold, LLC Former 10% Owner Sell 13,600,000 $18.50 $251,600,000 No
2020-08-20 InnoHold, LLC 10%-Owner Sell 3,150,450 $20.20 $63,639,090 Yes
2020-08-20 Pearce Terry Vernon 10%-Owner Sell 3,150,450 $20.20 $63,639,090 Yes
2020-08-20 Pearce Tony Marion 10%-Owner Sell 3,150,450 $20.20 $63,639,090 Yes
2020-06-01 Pearce Tony Marion Co-Director of R&D Sell 12,407,777 $10.50 $130,281,658 Yes
2020-06-01 Pearce Terry Vernon Co-Director of R&D Sell 12,407,777 $10.50 $130,281,658 Yes
2020-06-01 InnoHold, LLC 10%-Owner Sell 12,407,777 $10.50 $130,281,658 Yes
2020-06-16 McGarvey Casey Kale Chief Legal Officer Sell 300,000 $17.00 $5,100,000 Yes
2020-03-13 Megibow Joseph B Chief Executive Officer Buy 3,500 $8.55 $29,940 No
2020-03-13 Phillips Craig Lee Chief Financial Officer Buy 3,000 $8.10 $24,308 No
2020-03-13 Kiedaisch Gary Alan Director Buy 20,000 $7.94 $158,816 No
2019-12-17 Pearce Tony Marion Co-Director of R&D Sell 1,500,000 $7.00 $10,500,000 Yes
2019-12-17 Pearce Terry Vernon Co-Director of R&D Sell 1,500,000 $7.00 $10,500,000 Yes
2019-12-17 InnoHold, LLC 10%-Owner Sell 1,500,000 $7.00 $10,500,000 Yes
2019-11-19 Pearce Tony Marion Co-Director of R&D Sell 8,776,068 $7.00 $61,432,476 Yes
2019-11-19 Pearce Terry Vernon Co-Director of R&D Sell 8,776,068 $7.00 $61,432,476 Yes
2019-11-19 InnoHold, LLC 10%-Owner Sell 7,552,136 $7.00 $52,864,952 Yes
2019-09-06 Coliseum Capital Management, LLC 10%-Owner, Director Buy 29,979 $8.22 $246,306 No
2019-08-30 Coliseum Capital Management, LLC 10%-Owner, Director Buy 132,200 $8.02 $1,059,786 No

Insider Smart

Enphase Energy, Inc (ENPH) - ENPH was $10+ in 15Q1 then dropped to $2 and eventually went under $1. From 15Q4 to 17Q4 it built a 2-year-long base then BOOM! Stock went as high as $70 and likely will make a new high. Catch one or two moves like this you can retire early. One hint before the big move was that CEO and CFO were constantly accumulating, this kind of information is priceless.

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