Why insider trading matters?

When insiders buy shares on the open market, this can thus be regarded as a strong endorsement by those that know the company the best -- they are literally betting their own money on the company's future. Insider selling, however, is not necessarily meaningful in any way, as there is a range of reasons for insiders to liquidate (some) of the shares they own.

- Seeking Alpha
Planet Fitness, Inc. (PLNT)
Sector: Consumer Cyclical; Industry: Leisure

Planet Fitness, Inc., together with its subsidiaries, franchises and operates fitness centers under the Planet Fitness name. It operates through three segments: Franchise, Corporate-Owned Stores, and Equipment. The Equipment segment engages in the sale of fitness equipment to franchisee-owned stores in the United States.


Trade Date Insider Title Buy/Sell #Shares Price Value Option
2016-10-27 Moore Richard L See Remarks Sell 41,800 $21.21 $886,583 Yes
2016-10-20 Rondeau Christopher Chief Executive Officer Sell 20,000 $19.54 $390,813 Yes
2016-10-19 Rondeau Christopher Chief Executive Officer Sell 20,000 $19.42 $388,467 Yes
2016-10-04 Rondeau Christopher Chief Executive Officer Sell 20,000 $19.91 $398,199 Yes
2016-10-03 Rondeau Christopher Chief Executive Officer Sell 20,000 $19.76 $395,270 Yes
2016-09-28 TSG6 Management L.L.C. 10%-Owner Sell 8,000,000 $19.62 $156,960,000 Yes
2016-09-28 Esserman Charles 10%-Owner, Director Sell 8,000,000 $19.62 $156,960,000 Yes
2016-09-28 LeComte Pierre 10%-Owner, Director Sell 8,000,000 $19.62 $156,960,000 Yes
2016-09-23 Moore Richard L See Remarks Sell 8,200 $21.00 $172,230 Yes
2016-06-28 Esserman Charles 10%-Owner, Director Sell 11,129,887 $15.76 $175,379,194 Yes
2016-06-28 LeComte Pierre 10%-Owner, Director Sell 11,129,887 $15.76 $175,379,194 Yes
2016-06-28 TSG6 Management L.L.C. 10%-Owner Sell 11,129,887 $15.76 $175,379,194 Yes
2016-06-28 Moore Richard L See Remarks Sell 150,000 $15.76 $2,363,625 Yes
2015-08-11 TSG6 Management L.L.C. 10%-Owner Sell 5,033,945 $14.96 $75,307,817 Yes
2015-08-11 LeComte Pierre 10%-Owner, Director Sell 5,033,945 $14.96 $75,307,817 Yes
2015-08-11 Esserman Charles 10%-Owner, Director Sell 5,033,945 $14.96 $75,307,817 Yes

Insider Smart

SYSCO CORP (SYY) - PELTZ NELSON and Frank Joshua D are insiders of SYSCO CORP, check their transactions to see how they sell high and buy low. Would that be more persuasive than just buy or sell?