Why insider trading matters?

When insiders buy shares on the open market, this can thus be regarded as a strong endorsement by those that know the company the best -- they are literally betting their own money on the company's future. Insider selling, however, is not necessarily meaningful in any way, as there is a range of reasons for insiders to liquidate (some) of the shares they own.

- Seeking Alpha
Planet Fitness, Inc. (PLNT)
Sector: Consumer Cyclical; Industry: Leisure

Planet Fitness, Inc., together with its subsidiaries, franchises and operates fitness centers under the Planet Fitness name. It operates through three segments: Franchise, Corporate-Owned Stores, and Equipment. The Equipment segment engages in the sale of fitness equipment to franchisee-owned stores in the United States.


Trade Date Insider Title Buy/Sell #Shares Price Value Option
2021-11-22 Tucker Jeremy Chief Marketing Officer Sell 111 $90.59 $10,055 No
2021-11-08 Rondeau Christopher Chief Executive Officer Sell 150,000 $96.07 $14,410,275 Yes
2021-08-27 LIVELY DORVIN D President Sell 100,000 $80.31 $8,030,729 Yes
2021-04-12 O'Donnell Brian VP, Chief Accounting Officer Sell 77 $86.23 $6,639 No
2021-04-05 O'Donnell Brian VP, Chief Accounting Officer Sell 215 $79.86 $17,170 No
2021-04-05 Bode William Chief Operations Officer Sell 446 $79.86 $35,618 No
2021-03-10 LIVELY DORVIN D President Sell 100,000 $83.54 $8,354,079 Yes
2021-03-08 O'Donnell Brian VP, Chief Accounting Officer Sell 87 $84.08 $7,315 No
2021-01-06 O'Donnell Brian VP, Chief Accounting Officer Sell 26 $78.28 $2,035 No
2020-12-08 Rondeau Christopher Chief Executive Officer Sell 42,929 $75.47 $3,239,762 Yes
2020-12-04 LIVELY DORVIN D President Sell 100,000 $74.05 $7,405,492 Yes
2020-12-04 Rondeau Christopher Chief Executive Officer Sell 70,744 $75.57 $5,346,078 Yes
2020-12-02 Rondeau Christopher Chief Executive Officer Sell 101,484 $75.03 $7,614,539 Yes
2020-11-24 Rondeau Christopher Chief Executive Officer Sell 89,890 $75.17 $6,757,130 Yes
2020-11-12 O'Donnell Brian VP, Chief Accounting Officer Sell 3,672 $72.46 $266,065 Yes
2020-11-11 LIVELY DORVIN D President Sell 100,000 $73.90 $7,390,378 Yes
2020-11-10 Rondeau Christopher Chief Executive Officer Sell 194,953 $78.23 $15,251,258 Yes
2020-10-08 Rondeau Christopher Chief Executive Officer Sell 250,000 $65.40 $16,349,775 Yes
2020-09-15 Rondeau Christopher Chief Executive Officer Sell 250,000 $59.01 $14,751,591 Yes
2020-03-13 Miller Craig Jeffrey Chief Digital & Information Of Buy 2,000 $53.17 $106,350 No
2020-03-12 Rondeau Christopher Chief Executive Officer Buy 20,000 $50.67 $1,013,484 No
2020-03-12 LIVELY DORVIN D President Buy 10,000 $49.93 $499,284 No
2020-03-06 Miller Craig Jeffrey Chief Digital & Information Of Sell 600 $70.90 $42,540 Yes
2020-03-06 BENSON CRAIG R Director Buy 25,000 $63.47 $1,586,633 No
2020-03-06 Fitzgerald Thomas J III Chief Financial Officer Buy 1,000 $62.96 $62,958 No
2020-03-06 LIVELY DORVIN D President & CFO Buy 15,000 $60.50 $907,556 No
2020-03-05 Rondeau Christopher Chief Executive Officer Buy 20,000 $63.57 $1,271,400 No
2020-03-04 Rondeau Christopher Chief Executive Officer Buy 25,000 $67.24 $1,681,000 No
2019-03-13 Rondeau Christopher Chief Executive Officer Sell 348,810 $66.29 $23,122,615 Yes
2019-03-13 Rondeau Christopher Chief Executive Officer Sell 40,000 $67.21 $2,688,351 Yes

Insider Smart

MGM Resorts International (MGM) - If we were to pick one of the easy trade from the crash, it has to be MGM, checkout the impressive insider buying after crash. Do you really need more confidence to pull the trigger? That's the mental edge you need to work against fear.