Why insider trading matters?

When insiders buy shares on the open market, this can thus be regarded as a strong endorsement by those that know the company the best -- they are literally betting their own money on the company's future. Insider selling, however, is not necessarily meaningful in any way, as there is a range of reasons for insiders to liquidate (some) of the shares they own.

- Seeking Alpha
Planet Fitness, Inc. (PLNT)
Sector: Consumer Cyclical; Industry: Leisure

Planet Fitness, Inc., together with its subsidiaries, franchises and operates fitness centers under the Planet Fitness name. It operates through three segments: Franchise, Corporate-Owned Stores, and Equipment. The Equipment segment engages in the sale of fitness equipment to franchisee-owned stores in the United States.

Trade Date Insider Title Buy/Sell #Shares Price Value Option
2017-05-10 TSG6 Management L.L.C. 10%-Owner Sell 16,085,510 $20.28 $326,214,143 Yes
2017-03-14 TSG6 Management L.L.C. 10%-Owner Sell 14,775,000 $20.44 $302,001,000 Yes
2016-11-22 TSG6 Management L.L.C. 10%-Owner Sell 15,000,000 $23.22 $348,300,000 Yes
2016-09-28 TSG6 Management L.L.C. 10%-Owner Sell 8,000,000 $19.62 $156,960,000 Yes
2016-06-28 TSG6 Management L.L.C. 10%-Owner Sell 11,129,887 $15.76 $175,379,194 Yes
2015-08-11 TSG6 Management L.L.C. 10%-Owner Sell 5,033,945 $14.96 $75,307,817 Yes

Insider Smart

SERVICE CORP INTERNATIONAL (SCI) - WALTRIP W BLAIR, Director of $SCI made a buy at 34.65, was he convinced the bottom of the box is a strong support? Well, seems he is not wrong.

Insider Smart

CARNIVAL CORP (CCL) - Cruislines $CCL $NCLH $RCL took a huge beat due to the pandemic, concerns of bankruptcy were raised. Among the three dominating companies in the industry, $CCL is the first one bought by insiders, such a bold move would definitely boost investor confidence.