Why insider trading matters?

Insiders might sell their shares for any number of reasons, but they buy them for only one: they think the price will rise.

- Peter Lynch
Planet Fitness, Inc. (PLNT)
Sector: Consumer Cyclical; Industry: Leisure

Planet Fitness, Inc., together with its subsidiaries, franchises and operates fitness centers under the Planet Fitness name. It operates through three segments: Franchise, Corporate-Owned Stores, and Equipment. The Equipment segment engages in the sale of fitness equipment to franchisee-owned stores in the United States.


Trade Date Insider Title Buy/Sell #Shares Price Value Option
2021-08-27 LIVELY DORVIN D President Sell 100,000 $80.31 $8,030,729 Yes
2021-04-12 O'Donnell Brian VP, Chief Accounting Officer Sell 77 $86.23 $6,639 No
2021-04-05 O'Donnell Brian VP, Chief Accounting Officer Sell 215 $79.86 $17,170 No
2021-04-05 Bode William Chief Operations Officer Sell 446 $79.86 $35,618 No
2021-03-10 LIVELY DORVIN D President Sell 100,000 $83.54 $8,354,079 Yes
2021-03-08 O'Donnell Brian VP, Chief Accounting Officer Sell 87 $84.08 $7,315 No
2021-01-06 O'Donnell Brian VP, Chief Accounting Officer Sell 26 $78.28 $2,035 No
2020-12-08 Rondeau Christopher Chief Executive Officer Sell 42,929 $75.47 $3,239,762 Yes
2020-12-04 LIVELY DORVIN D President Sell 100,000 $74.05 $7,405,492 Yes
2020-12-04 Rondeau Christopher Chief Executive Officer Sell 70,744 $75.57 $5,346,078 Yes
2020-12-02 Rondeau Christopher Chief Executive Officer Sell 101,484 $75.03 $7,614,539 Yes
2020-11-24 Rondeau Christopher Chief Executive Officer Sell 89,890 $75.17 $6,757,130 Yes
2020-11-12 O'Donnell Brian VP, Chief Accounting Officer Sell 3,672 $72.46 $266,065 Yes
2020-11-11 LIVELY DORVIN D President Sell 100,000 $73.90 $7,390,378 Yes
2020-11-10 Rondeau Christopher Chief Executive Officer Sell 194,953 $78.23 $15,251,258 Yes
2020-10-08 Rondeau Christopher Chief Executive Officer Sell 250,000 $65.40 $16,349,775 Yes
2020-09-15 Rondeau Christopher Chief Executive Officer Sell 250,000 $59.01 $14,751,591 Yes
2020-03-13 Miller Craig Jeffrey Chief Digital & Information Of Buy 2,000 $53.17 $106,350 No
2020-03-12 Rondeau Christopher Chief Executive Officer Buy 20,000 $50.67 $1,013,484 No
2020-03-12 LIVELY DORVIN D President Buy 10,000 $49.93 $499,284 No
2020-03-06 Miller Craig Jeffrey Chief Digital & Information Of Sell 600 $70.90 $42,540 Yes
2020-03-06 BENSON CRAIG R Director Buy 25,000 $63.47 $1,586,633 No
2020-03-06 Fitzgerald Thomas J III Chief Financial Officer Buy 1,000 $62.96 $62,958 No
2020-03-06 LIVELY DORVIN D President & CFO Buy 15,000 $60.50 $907,556 No
2020-03-05 Rondeau Christopher Chief Executive Officer Buy 20,000 $63.57 $1,271,400 No
2020-03-04 Rondeau Christopher Chief Executive Officer Buy 25,000 $67.24 $1,681,000 No
2019-03-13 Rondeau Christopher Chief Executive Officer Sell 348,810 $66.29 $23,122,615 Yes
2019-03-13 Rondeau Christopher Chief Executive Officer Sell 40,000 $67.21 $2,688,351 Yes
2019-03-12 Rondeau Christopher Chief Executive Officer Sell 200,000 $65.86 $13,172,590 Yes
2019-03-08 LIVELY DORVIN D President & CFO Sell 100,000 $63.52 $6,351,624 Yes

Insider Smart

SERVICE CORP INTERNATIONAL (SCI) - WALTRIP W BLAIR, Director of $SCI made a buy at 34.65, was he convinced the bottom of the box is a strong support? Well, seems he is not wrong.

Insider Smart

Altimmune, Inc. (ALT) - Venrock Healthcare Capital Partners III, L.P., 10%-owner of ALT bought 1.3M shares in late May then added another 1.5M shares in June with an averaged ~$8 per share. 10 days after the accumulation, ALT price jumped to $10.