Why insider trading matters?

If management teams do not own any relevant stakes in the companies they guide, they may not be focused on creating wealth for shareholders to the same degree, compared to those that see their personal wealth increase when share prices rise.

- Klaus Gugler, Economist
Planet Fitness, Inc. (PLNT)
Sector: Consumer Cyclical; Industry: Leisure

Planet Fitness, Inc., together with its subsidiaries, franchises and operates fitness centers under the Planet Fitness name. It operates through three segments: Franchise, Corporate-Owned Stores, and Equipment. The Equipment segment engages in the sale of fitness equipment to franchisee-owned stores in the United States.


Trade Date Insider Title Buy/Sell #Shares Price Value Option
2020-11-12 O'Donnell Brian VP, Chief Accounting Officer Sell 3,672 $72.46 $266,065 Yes
2020-11-11 LIVELY DORVIN D President Sell 100,000 $73.90 $7,390,378 Yes
2020-11-10 Rondeau Christopher Chief Executive Officer Sell 194,953 $78.23 $15,251,258 Yes
2020-10-08 Rondeau Christopher Chief Executive Officer Sell 250,000 $65.40 $16,349,775 Yes
2020-09-15 Rondeau Christopher Chief Executive Officer Sell 250,000 $59.01 $14,751,591 Yes
2020-03-13 Miller Craig Jeffrey Chief Digital & Information Of Buy 2,000 $53.17 $106,350 No
2020-03-12 Rondeau Christopher Chief Executive Officer Buy 20,000 $50.67 $1,013,484 No
2020-03-12 LIVELY DORVIN D President Buy 10,000 $49.93 $499,284 No
2020-03-06 Miller Craig Jeffrey Chief Digital & Information Of Sell 600 $70.90 $42,540 Yes
2020-03-06 BENSON CRAIG R Director Buy 25,000 $63.47 $1,586,633 No
2020-03-06 Fitzgerald Thomas J III Chief Financial Officer Buy 1,000 $62.96 $62,958 No
2020-03-06 LIVELY DORVIN D President & CFO Buy 15,000 $60.50 $907,556 No
2020-03-05 Rondeau Christopher Chief Executive Officer Buy 20,000 $63.57 $1,271,400 No
2020-03-04 Rondeau Christopher Chief Executive Officer Buy 25,000 $67.24 $1,681,000 No
2019-03-13 Rondeau Christopher Chief Executive Officer Sell 348,810 $66.29 $23,122,615 Yes
2019-03-13 Rondeau Christopher Chief Executive Officer Sell 40,000 $67.21 $2,688,351 Yes
2019-03-12 Rondeau Christopher Chief Executive Officer Sell 200,000 $65.86 $13,172,590 Yes
2019-03-08 LIVELY DORVIN D President & CFO Sell 100,000 $63.52 $6,351,624 Yes
2019-03-05 Rondeau Christopher Chief Executive Officer Sell 80,000 $63.18 $5,054,348 Yes
2019-03-04 Berg David P Director Sell 6,291 $61.73 $388,343 No
2019-03-01 Rondeau Christopher Chief Executive Officer Sell 58,500 $60.60 $3,544,899 Yes
2019-02-27 Rondeau Christopher Chief Executive Officer Sell 15,500 $60.53 $938,239 Yes
2019-02-22 Rondeau Christopher Chief Executive Officer Sell 6,000 $60.53 $363,174 Yes
2018-10-04 Rondeau Christopher Chief Executive Officer Sell 80,000 $50.81 $4,064,852 Yes
2018-09-21 Rondeau Christopher Chief Executive Officer Sell 80,000 $50.21 $4,016,426 Yes
2018-09-07 Rondeau Christopher Chief Executive Officer Sell 800 $50.60 $40,479 Yes
2018-09-07 LIVELY DORVIN D President & CFO Sell 31,893 $50.82 $1,620,802 Yes
2018-09-06 Rondeau Christopher Chief Executive Officer Sell 79,200 $50.22 $3,977,747 Yes
2018-08-31 LIVELY DORVIN D President & CFO Sell 105,127 $51.23 $5,385,669 Yes
2018-08-24 Rondeau Christopher Chief Executive Officer Sell 1,792 $50.60 $90,673 Yes

Insider Smart

SIMON PROPERTY GROUP (SPG) - Bottom fishing the crash could be intimidating, but it can be easier if you know insiders are on your side. Aeppel Glyn, Director of SPG played safe and bought shares in May at $50, but it is not late at all, the stock is now $90.