Why insider trading matters?
If management teams do not own any relevant stakes in the companies they guide, they may not be focused on creating wealth for shareholders to the same degree, compared to those that see their personal wealth increase when share prices rise.
Planet Fitness, Inc., together with its subsidiaries, franchises and operates fitness centers under the Planet Fitness name. It operates through three segments: Franchise, Corporate-Owned Stores, and Equipment. The Equipment segment engages in the sale of fitness equipment to franchisee-owned stores in the United States.
| Trade Date | Insider | Title | Buy/Sell | #Shares | Price | Value | Option |
|---|---|---|---|---|---|---|---|
| 2022-04-11 | Bode William | Chief Operations Officer | Sell | 44 | $81.25 | $3,575 | No |
| 2022-04-05 | Bode William | Chief Operations Officer | Sell | 116 | $83.88 | $9,730 | No |
| 2021-11-22 | Tucker Jeremy | Chief Marketing Officer | Sell | 111 | $90.59 | $10,055 | No |
| 2021-11-08 | Rondeau Christopher | Chief Executive Officer | Sell | 150,000 | $96.07 | $14,410,275 | Yes |
| 2021-08-27 | LIVELY DORVIN D | President | Sell | 100,000 | $80.31 | $8,030,729 | Yes |
| 2021-04-12 | O'Donnell Brian | VP, Chief Accounting Officer | Sell | 77 | $86.23 | $6,639 | No |
| 2021-04-05 | O'Donnell Brian | VP, Chief Accounting Officer | Sell | 215 | $79.86 | $17,170 | No |
| 2021-04-05 | Bode William | Chief Operations Officer | Sell | 446 | $79.86 | $35,618 | No |
| 2021-03-10 | LIVELY DORVIN D | President | Sell | 100,000 | $83.54 | $8,354,079 | Yes |
| 2021-03-08 | O'Donnell Brian | VP, Chief Accounting Officer | Sell | 87 | $84.08 | $7,315 | No |
| 2021-01-06 | O'Donnell Brian | VP, Chief Accounting Officer | Sell | 26 | $78.28 | $2,035 | No |
| 2020-12-08 | Rondeau Christopher | Chief Executive Officer | Sell | 42,929 | $75.47 | $3,239,762 | Yes |
| 2020-12-04 | LIVELY DORVIN D | President | Sell | 100,000 | $74.05 | $7,405,492 | Yes |
| 2020-12-04 | Rondeau Christopher | Chief Executive Officer | Sell | 70,744 | $75.57 | $5,346,078 | Yes |
| 2020-12-02 | Rondeau Christopher | Chief Executive Officer | Sell | 101,484 | $75.03 | $7,614,539 | Yes |
| 2020-11-24 | Rondeau Christopher | Chief Executive Officer | Sell | 89,890 | $75.17 | $6,757,130 | Yes |
| 2020-11-12 | O'Donnell Brian | VP, Chief Accounting Officer | Sell | 3,672 | $72.46 | $266,065 | Yes |
| 2020-11-11 | LIVELY DORVIN D | President | Sell | 100,000 | $73.90 | $7,390,378 | Yes |
| 2020-11-10 | Rondeau Christopher | Chief Executive Officer | Sell | 194,953 | $78.23 | $15,251,258 | Yes |
| 2020-10-08 | Rondeau Christopher | Chief Executive Officer | Sell | 250,000 | $65.40 | $16,349,775 | Yes |
| 2020-09-15 | Rondeau Christopher | Chief Executive Officer | Sell | 250,000 | $59.01 | $14,751,591 | Yes |
| 2020-03-13 | Miller Craig Jeffrey | Chief Digital & Information Of | Buy | 2,000 | $53.17 | $106,350 | No |
| 2020-03-12 | Rondeau Christopher | Chief Executive Officer | Buy | 20,000 | $50.67 | $1,013,484 | No |
| 2020-03-12 | LIVELY DORVIN D | President | Buy | 10,000 | $49.93 | $499,284 | No |
| 2020-03-06 | Miller Craig Jeffrey | Chief Digital & Information Of | Sell | 600 | $70.90 | $42,540 | Yes |
| 2020-03-06 | BENSON CRAIG R | Director | Buy | 25,000 | $63.47 | $1,586,633 | No |
| 2020-03-06 | Fitzgerald Thomas J III | Chief Financial Officer | Buy | 1,000 | $62.96 | $62,958 | No |
| 2020-03-06 | LIVELY DORVIN D | President & CFO | Buy | 15,000 | $60.50 | $907,556 | No |
| 2020-03-05 | Rondeau Christopher | Chief Executive Officer | Buy | 20,000 | $63.57 | $1,271,400 | No |
| 2020-03-04 | Rondeau Christopher | Chief Executive Officer | Buy | 25,000 | $67.24 | $1,681,000 | No |
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