Why insider trading matters?

When insiders buy shares on the open market, this can thus be regarded as a strong endorsement by those that know the company the best -- they are literally betting their own money on the company's future. Insider selling, however, is not necessarily meaningful in any way, as there is a range of reasons for insiders to liquidate (some) of the shares they own.

- Seeking Alpha
NIKE, Inc. (NKE)
Sector: Consumer Cyclical; Industry: Footwear & Accessories

NIKE, Inc., together with its subsidiaries, designs, develops, markets, and sells athletic footwear, apparel, equipment, and accessories worldwide. The company offers NIKE brand products in six categories, including running, NIKE basketball, the Jordan brand, football, training, and sportswear. It also markets products designed for kids, as well as for other athletic and recreational uses, such as American football, baseball, cricket, golf, lacrosse, skateboarding, tennis, volleyball, walking, wrestling, and other outdoor activities; and apparel with licensed college and professional team and league logos, as well as sells sports apparel. The company was formerly known as Blue Ribbon Sports, Inc. and changed its name to NIKE, Inc. in 1971.


Trade Date Insider Title Buy/Sell #Shares Price Value Option
2021-12-30 PARKER MARK G EXECUTIVE CHAIRMAN Sell 18,959 $170.00 $3,223,087 Yes
2021-12-22 Henry Peter B. Director Sell 1,787 $167.97 $300,163 No
2021-12-15 Krane Hilary K EVP, CAO & General Counsel Sell 10,750 $165.00 $1,773,750 Yes
2021-11-15 Krane Hilary K EVP, CAO & General Counsel Sell 10,750 $169.70 $1,824,275 Yes
2021-11-03 O'NEILL HEIDI PRES: CONSUMER AND MKTPLC Sell 12,089 $170.00 $2,055,130 Yes
2021-11-03 PARKER MARK G EXECUTIVE CHAIRMAN Sell 60,000 $171.37 $10,282,115 Yes
2021-11-02 PARKER MARK G EXECUTIVE CHAIRMAN Sell 100,000 $167.52 $16,752,247 Yes
2021-10-18 Comstock Elizabeth J Director Sell 14,000 $158.72 $2,222,010 Yes
2021-08-05 Campion Andrew CHIEF OPERATING OFFICER Sell 7,125 $171.50 $1,221,938 No
2021-08-03 Friend Matthew EVP: CFO Sell 43,000 $170.00 $7,310,000 Yes
2021-07-08 PARKER MARK G EXECUTIVE CHAIRMAN Sell 140,000 $160.16 $22,422,400 Yes
2021-07-02 Krane Hilary K EVP, CAO & General Counsel Sell 16,000 $159.00 $2,544,000 Yes
2021-06-25 O'NEILL HEIDI PRES: CONSUMER AND MKTPLC Sell 25,000 $152.00 $3,800,000 Yes
2021-06-25 Krane Hilary K EVP, CAO & General Counsel Sell 21,500 $153.16 $3,293,000 Yes
2021-06-25 Matheson Monique S. EVP: HR Sell 10,000 $152.00 $1,520,000 Yes
2021-06-15 Friend Matthew EVP: CFO Sell 7,016 $131.54 $922,885 No
2021-06-03 Campion Andrew CHIEF OPERATING OFFICER Sell 14,307 $133.20 $1,905,692 No
2021-06-03 Friend Matthew EVP: CFO Sell 9,032 $133.20 $1,203,062 No
2021-04-20 Henry Peter B. Director Sell 3,388 $127.03 $430,361 No
2021-03-26 PARKER MARK G EXECUTIVE CHAIRMAN Sell 114,094 $130.67 $14,908,663 Yes
2021-02-10 Krane Hilary K EVP, CAO & General Counsel Sell 18,500 $141.61 $2,619,785 Yes
2021-01-07 Abston Chris L VP: CORP CONTROLLER Sell 30,000 $145.00 $4,350,000 Yes
2020-12-30 Abston Chris L VP: CORP CONTROLLER Sell 20,000 $142.16 $2,843,200 Yes
2020-12-30 PARKER MARK G EXECUTIVE CHAIRMAN Sell 130,000 $141.27 $18,365,505 Yes
2020-12-28 Matheson Monique S. EVP: HR Sell 28,500 $142.54 $4,062,390 Yes
2020-12-22 Krane Hilary K EVP, CAO & General Counsel Sell 41,500 $142.84 $5,928,010 Yes
2020-12-08 O'NEILL HEIDI PRES: CONSUMER AND MKTPLC Sell 22,500 $140.00 $3,150,000 Yes
2020-12-08 Campion Andrew CHIEF OPERATING OFFICER Sell 120,000 $140.00 $16,800,000 Yes
2020-11-30 COOK TIMOTHY D Director Sell 52,000 $133.91 $6,963,320 Yes
2020-10-28 Krane Hilary K EVP, CAO & General Counsel Sell 5,670 $123.30 $699,111 No

Insider Smart

Upwork Inc (UPWK) - GRETSCH GREGORY C. Director of Upwork, made a bulk buy of 500K shares right before the big gap up, which is also the largest buy of the past 12 months.

Insider Smart

Celldex Therapeutics, Inc. (CLDX) - Multiple insiders including President, EVP, CEO, CSO and Directors bought shares on Jun.9th, first time since 2018, this was very convincing and we initiated a position. Stock soared from $3 to 9$ in 2 days, and the run is still going on.