Why insider trading matters?

When insiders buy shares on the open market, this can thus be regarded as a strong endorsement by those that know the company the best -- they are literally betting their own money on the company's future. Insider selling, however, is not necessarily meaningful in any way, as there is a range of reasons for insiders to liquidate (some) of the shares they own.

- Seeking Alpha
NIKE, Inc. (NKE)
Sector: Consumer Cyclical; Industry: Footwear & Accessories

NIKE, Inc., together with its subsidiaries, designs, develops, markets, and sells athletic footwear, apparel, equipment, and accessories worldwide. The company offers NIKE brand products in six categories, including running, NIKE basketball, the Jordan brand, football, training, and sportswear. It also markets products designed for kids, as well as for other athletic and recreational uses, such as American football, baseball, cricket, golf, lacrosse, skateboarding, tennis, volleyball, walking, wrestling, and other outdoor activities; and apparel with licensed college and professional team and league logos, as well as sells sports apparel. The company was formerly known as Blue Ribbon Sports, Inc. and changed its name to NIKE, Inc. in 1971.


Trade Date Insider Title Buy/Sell #Shares Price Value Option
2021-03-26 PARKER MARK G EXECUTIVE CHAIRMAN Sell 114,094 $130.67 $14,908,663 Yes
2021-02-10 Krane Hilary K EVP, CAO & General Counsel Sell 18,500 $141.61 $2,619,785 Yes
2021-01-07 Abston Chris L VP: CORP CONTROLLER Sell 30,000 $145.00 $4,350,000 Yes
2020-12-30 Abston Chris L VP: CORP CONTROLLER Sell 20,000 $142.16 $2,843,200 Yes
2020-12-30 PARKER MARK G EXECUTIVE CHAIRMAN Sell 130,000 $141.27 $18,365,505 Yes
2020-12-28 Matheson Monique S. EVP: HR Sell 28,500 $142.54 $4,062,390 Yes
2020-12-22 Krane Hilary K EVP, CAO & General Counsel Sell 41,500 $142.84 $5,928,010 Yes
2020-12-08 O'NEILL HEIDI PRES: CONSUMER AND MKTPLC Sell 22,500 $140.00 $3,150,000 Yes
2020-12-08 Campion Andrew CHIEF OPERATING OFFICER Sell 120,000 $140.00 $16,800,000 Yes
2020-11-30 COOK TIMOTHY D Director Sell 52,000 $133.91 $6,963,320 Yes
2020-10-28 Krane Hilary K EVP, CAO & General Counsel Sell 5,670 $123.30 $699,111 No
2020-10-14 Krane Hilary K EVP, CAO & General Counsel Sell 11,000 $129.53 $1,424,830 Yes
2020-10-07 PARKER MARK G EXECUTIVE CHAIRMAN Sell 75,000 $129.90 $9,742,500 Yes
2020-10-06 O'NEILL HEIDI PRES: CONSUMER AND MKTPLC Sell 30,000 $130.00 $3,900,000 Yes
2020-10-05 PARKER MARK G EXECUTIVE CHAIRMAN Sell 75,000 $128.38 $9,628,500 Yes
2020-10-02 KNIGHT PHILIP H Chairman Emeritus Sell 800,000 $125.31 $100,248,000 No
2020-10-02 PARKER MARK G EXECUTIVE CHAIRMAN Sell 75,000 $126.51 $9,488,250 Yes
2020-09-28 Campion Andrew CHIEF OPERATING OFFICER Sell 80,000 $125.58 $10,046,400 Yes
2020-09-28 PARKER MARK G EXECUTIVE CHAIRMAN Sell 95,000 $125.17 $11,891,150 Yes
2020-09-25 Comstock Elizabeth J Director Sell 28,000 $122.55 $3,431,400 Yes
2020-09-24 PARKER MARK G EXECUTIVE CHAIRMAN Sell 95,906 $127.06 $12,185,816 Yes
2020-09-24 Matheson Monique S. EVP: HR Sell 25,000 $123.95 $3,098,835 Yes
2020-09-23 O'NEILL HEIDI PRES: CONSUMER AND MKTPLC Sell 22,000 $129.56 $2,850,320 Yes
2020-09-15 Friend Matthew EVP: CFO Sell 75,700 $119.70 $9,061,290 Yes
2020-09-15 O'NEILL HEIDI PRES: CONSUMER AND MKTPLC Sell 22,000 $120.00 $2,640,000 Yes
2020-09-02 O'NEILL HEIDI PRES: CONSUMER AND MKTPLC Sell 22,000 $115.06 $2,531,320 Yes
2020-08-24 O'NEILL HEIDI PRES: CONSUMER AND MKTPLC Sell 22,000 $110.00 $2,420,000 Yes
2020-08-24 Matheson Monique S. EVP: HR Sell 8,500 $111.00 $943,500 Yes
2020-08-19 Matheson Monique S. EVP: HR Sell 8,500 $108.00 $918,000 Yes
2020-08-10 O'NEILL HEIDI PRES: CONSUMER AND MKTPLC Sell 10,000 $105.00 $1,050,000 Yes

Insider Smart

Planet Fitness, Inc (PLNT) - Our position in PLNT is also inspired by insider trading, if insiders are comfortable and confident buying around $50, it is an easy hold if you can pick it up at an even lower price. Our avg cost of the position is ~$40 and is now with 50% profit.

Insider Smart

Edesa Biotech, Inc. (EDSA) - President and CEO bought shares of EDSA in late May around $3, two weeks after their purchase, the stock jump to $9, very well timed buy.