Why insider trading matters?

When insiders buy shares on the open market, this can thus be regarded as a strong endorsement by those that know the company the best -- they are literally betting their own money on the company's future. Insider selling, however, is not necessarily meaningful in any way, as there is a range of reasons for insiders to liquidate (some) of the shares they own.

- Seeking Alpha
LEVI STRAUSS & CO (LEVI)
Sector: Consumer Cyclical; Industry: Apparel Manufacturing

Levi Strauss & Co. operates as an apparel company. The company sells its products under the Levi's, Dockers, Signature by Levi Strauss & Co., and Denizen brands; and also licenses its Levi's and Dockers trademarks for various product categories, including footwear, belts, wallets and bags, outerwear, sweaters, dress shirts, kids wear, sleepwear, and hosiery. It operates approximately 3,000 retail stores and shop-in-shops.


Trade Date Insider Title Buy/Sell #Shares Price Value Option
2021-03-19 Haas Jennifer C. 10%-Owner Sell 9,441 $25.09 $236,838 Yes
2021-03-18 Bergh Charles V President and CEO Sell 984,710 $24.98 $24,600,312 No
2021-03-17 Haas Margaret E. 10%-Owner Sell 20,246 $25.07 $507,466 Yes
2021-03-17 Haas Peter E. Jr. 10%-Owner Sell 66,774 $25.07 $1,673,714 Yes
2021-03-17 Haas Jennifer C. 10%-Owner Sell 5,342 $25.07 $133,899 Yes
2021-03-15 Haas Margaret E. 10%-Owner Sell 55,394 $25.48 $1,411,660 Yes
2021-03-15 Haas Peter E. Jr. 10%-Owner Sell 184,646 $25.48 $4,705,516 Yes
2021-03-15 O'Neill Elizabeth T EVP & Chief Operations Officer Sell 41,412 $25.59 $1,059,733 Yes
2021-03-15 Haas Jennifer C. 10%-Owner Sell 14,772 $25.48 $376,449 Yes
2021-03-12 Ellison Seth M. EVP & Chief Commercial Officer Sell 82,705 $25.04 $2,070,933 Yes
2021-03-15 Bergh Charles V President and CEO Sell 359,649 $25.33 $9,108,538 No
2021-03-11 Rosen Marc EVP & President, LSA Sell 47,897 $24.30 $1,163,897 No
2021-03-11 Sey Jennifer A. Brand President Sell 23,054 $24.30 $560,212 No
2021-03-11 JAFFE SETH EVP & General Counsel Sell 39,870 $24.27 $967,645 Yes
2021-03-10 Eisenhardt Elizabeth H 10%-Owner Sell 35,648 $24.54 $874,945 No
2021-03-10 Haas Daniel S. 10%-Owner Sell 35,619 $24.54 $874,233 Yes
2021-03-10 Haas Peter E. Jr. 10%-Owner Sell 24,671 $24.54 $605,525 Yes
2021-03-09 Haas Peter E. Jr. 10%-Owner Sell 75,329 $24.76 $1,865,142 Yes
2021-03-09 Singh Harmit J Executive VP and CFO Sell 262,234 $24.67 $6,470,145 Yes
2021-03-09 Eisenhardt Elizabeth H 10%-Owner Sell 133,896 $24.63 $3,297,723 No
2021-03-09 Haas Peter E. Jr. 10%-Owner Sell 75,329 $24.76 $1,865,142 Yes
2021-03-09 Haas Daniel S. 10%-Owner Sell 133,790 $24.63 $3,295,111 Yes
2021-03-04 Eisenhardt Elizabeth H 10%-Owner Sell 80,456 $24.10 $1,938,920 No
2021-03-04 Haas Daniel S. 10%-Owner Sell 80,391 $24.10 $1,937,353 Yes
2021-03-03 Friedman David A Director Sell 253,961 $24.07 $6,112,841 No
2021-03-02 Eisenhardt Elizabeth H 10%-Owner Sell 250,000 $23.71 $5,928,464 No
2021-03-01 Friedman David A Director Sell 8,959 $24.02 $215,195 No
2021-02-22 Haas Daniel S. 10%-Owner Sell 200 $24.00 $4,800 Yes
2021-02-22 Friedman David A Director Sell 3,744 $24.00 $89,856 No
2021-02-16 Friedman David A Director Sell 33,334 $21.36 $712,014 No

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