Why insider trading matters?

Insiders might sell their shares for any number of reasons, but they buy them for only one: they think the price will rise.

- Peter Lynch
LEVI STRAUSS & CO (LEVI)
Sector: Consumer Cyclical; Industry: Apparel Manufacturing

Levi Strauss & Co. operates as an apparel company. The company sells its products under the Levi's, Dockers, Signature by Levi Strauss & Co., and Denizen brands; and also licenses its Levi's and Dockers trademarks for various product categories, including footwear, belts, wallets and bags, outerwear, sweaters, dress shirts, kids wear, sleepwear, and hosiery. It operates approximately 3,000 retail stores and shop-in-shops.


Trade Date Insider Title Buy/Sell #Shares Price Value Option
2022-08-31 JAFFE SETH EVP & General Counsel Sell 12,365 $17.57 $217,253 Yes
2022-07-29 JAFFE SETH EVP & General Counsel Sell 12,782 $18.75 $239,662 Yes
2022-06-30 JAFFE SETH EVP & General Counsel Sell 11,948 $16.44 $196,425 Yes
2022-04-29 JAFFE SETH EVP & General Counsel Sell 12,769 $18.69 $238,653 Yes
2022-03-31 JAFFE SETH EVP & General Counsel Sell 13,280 $20.23 $268,654 Yes
2022-02-28 JAFFE SETH EVP & General Counsel Sell 13,811 $22.35 $308,676 Yes
2022-02-09 Sey Jennifer A. Brand President Sell 28,432 $24.00 $682,368 No
2022-01-31 JAFFE SETH EVP & General Counsel Sell 14,602 $21.67 $316,425 Yes
2021-11-26 Friedman David A Director Sell 4,167 $26.81 $111,717 No
2021-11-15 Pineda Patricia Salas Director Sell 23,796 $27.50 $654,390 No
2021-11-09 Ellison Seth M. EVP & Chief Commercial Officer Sell 29,390 $27.02 $794,118 Yes
2021-10-18 Friedman David A Director Sell 33,333 $24.80 $826,658 No
2021-10-15 Friedman David A Director Sell 16,666 $24.95 $415,817 No
2021-10-15 Friedman David A Director Sell 25,000 $24.95 $623,750 No
2021-10-07 JAFFE SETH EVP & General Counsel Sell 40,124 $24.44 $980,596 No
2021-09-10 Ellison Seth M. EVP & Chief Commercial Officer Sell 23,135 $27.00 $624,645 No
2021-07-14 MING JENNY J Director Sell 14,546 $30.00 $436,380 No
2021-07-15 Haas Peter E. Jr. 10%-Owner Sell 345,341 $29.80 $10,292,659 Yes
2021-07-15 Haas Margaret E. 10%-Owner Sell 103,601 $29.80 $3,087,759 Yes
2021-07-09 Eisenhardt Elizabeth H 10%-Owner Sell 101,760 $28.89 $2,939,460 Yes
2021-07-09 Haas Bradley J. 10%-Owner Sell 45,702 $28.72 $1,312,705 Yes
2021-07-07 Haas Bradley J. 10%-Owner Sell 36,779 $28.15 $1,035,481 Yes
2021-07-01 Haas Bradley J. 10%-Owner Sell 402 $28.00 $11,258 Yes
2021-07-01 JAFFE SETH EVP & General Counsel Sell 41,787 $27.67 $1,156,246 Yes
2021-07-01 Eisenhardt Elizabeth H 10%-Owner Sell 1,110 $28.00 $31,084 Yes
2021-06-15 Friedman David A Director Sell 25,000 $26.56 $664,000 No
2021-06-01 Haas Bradley J. 10%-Owner Sell 36,547 $27.33 $998,793 Yes
2021-06-01 Haas Robert D. 10%-Owner Sell 118,305 $26.84 $3,174,852 Yes
2021-05-28 Haas Bradley J. 10%-Owner Sell 82,464 $26.76 $2,206,718 Yes
2021-05-27 Haas Robert D. 10%-Owner Sell 97,644 $27.31 $2,666,778 Yes

Insider Smart

Altimmune, Inc. (ALT) - Venrock Healthcare Capital Partners III, L.P., 10%-owner of ALT bought 1.3M shares in late May then added another 1.5M shares in June with an averaged ~$8 per share. 10 days after the accumulation, ALT price jumped to $10.

Insider Smart

Planet Fitness, Inc (PLNT) - Our position in PLNT is also inspired by insider trading, if insiders are comfortable and confident buying around $50, it is an easy hold if you can pick it up at an even lower price. Our avg cost of the position is ~$40 and is now with 50% profit.