Why insider trading matters?

When insiders buy shares on the open market, this can thus be regarded as a strong endorsement by those that know the company the best -- they are literally betting their own money on the company's future. Insider selling, however, is not necessarily meaningful in any way, as there is a range of reasons for insiders to liquidate (some) of the shares they own.

- Seeking Alpha
LEVI STRAUSS & CO (LEVI)
Sector: Consumer Cyclical; Industry: Apparel Manufacturing

Levi Strauss & Co. operates as an apparel company. The company sells its products under the Levi's, Dockers, Signature by Levi Strauss & Co., and Denizen brands; and also licenses its Levi's and Dockers trademarks for various product categories, including footwear, belts, wallets and bags, outerwear, sweaters, dress shirts, kids wear, sleepwear, and hosiery. It operates approximately 3,000 retail stores and shop-in-shops.


Trade Date Insider Title Buy/Sell #Shares Price Value Option
2021-03-02 Eisenhardt Elizabeth H 10%-Owner Sell 250,000 $23.71 $5,928,464 No
2021-03-01 Friedman David A Director Sell 8,959 $24.02 $215,195 No
2021-02-22 Haas Daniel S. 10%-Owner Sell 200 $24.00 $4,800 Yes
2021-02-22 Friedman David A Director Sell 3,744 $24.00 $89,856 No
2021-02-16 Friedman David A Director Sell 33,334 $21.36 $712,014 No
2021-02-12 Brockett Gavin Sr VP, Global Controller, PAO Sell 15,169 $20.86 $316,482 No
2021-02-02 Rosen Marc EVP & President, LSA Sell 16,455 $19.58 $322,189 No
2021-02-02 Sey Jennifer A. Brand President Sell 50,188 $19.59 $983,152 No
2021-02-01 Rosen Marc EVP & President, LSA Sell 19,508 $19.64 $383,137 Yes
2021-01-29 Rosen Marc EVP & President, LSA Sell 2,018 $20.27 $40,905 No
2021-01-29 Sey Jennifer A. Brand President Sell 1,514 $20.30 $30,734 No
2021-01-27 Haas Jennifer C. 10%-Owner Sell 12,779 $22.06 $281,895 Yes
2021-01-14 Haas Jennifer C. 10%-Owner Sell 156 $22.00 $3,432 Yes
2021-01-15 Friedman David A Director Sell 33,334 $21.26 $708,681 No
2021-01-13 Haas Jennifer C. 10%-Owner Sell 87,065 $22.39 $1,948,986 Yes
2021-01-04 JAFFE SETH EVP & General Counsel Sell 10,631 $19.69 $209,324 Yes
2020-12-16 Friedman David A Director Sell 33,334 $20.70 $690,014 No
2020-12-16 Haas Jennifer C. 10%-Owner Sell 116,856 $21.14 $2,470,473 Yes
2020-12-16 Haas Bradley J. 10%-Owner Sell 16,856 $20.67 $348,403 Yes
2020-12-16 Haas Daniel S. 10%-Owner Sell 42,142 $20.67 $871,048 Yes
2020-12-14 Haas Daniel S. 10%-Owner Sell 72,736 $20.51 $1,491,997 Yes
2020-12-14 Haas Jennifer C. 10%-Owner Sell 29,095 $20.51 $596,811 Yes
2020-12-14 Haas Bradley J. 10%-Owner Sell 29,095 $20.51 $596,811 Yes
2020-12-10 Haas Miriam L 10%-Owner Sell 300,000 $20.26 $6,077,857 Yes
2020-12-10 Friedman David A Director Sell 8,334 $21.00 $175,014 No
2020-12-10 Haas Daniel S. 10%-Owner Sell 135,122 $20.74 $2,802,469 Yes
2020-12-10 Haas Jennifer C. 10%-Owner Sell 54,049 $20.74 $1,121,005 Yes
2020-12-10 Haas Bradley J. 10%-Owner Sell 54,049 $20.74 $1,121,005 Yes
2020-12-07 Rosen Marc EVP & Pres. Direct-to-Customer Sell 60,941 $19.45 $1,185,302 Yes
2020-12-03 O'Neill Elizabeth T EVP & Pres.Prod., Innov. Supp. Sell 52,144 $18.89 $985,072 No

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