Why insider trading matters?

When insiders buy shares on the open market, this can thus be regarded as a strong endorsement by those that know the company the best -- they are literally betting their own money on the company's future. Insider selling, however, is not necessarily meaningful in any way, as there is a range of reasons for insiders to liquidate (some) of the shares they own.

- Seeking Alpha
KELLOGG CO (K)
Sector: Consumer Defensive; Industry: Packaged Foods

Kellogg Company, together with its subsidiaries, manufactures and markets ready-to-eat cereal and convenience foods. The company operates through four segments: North America, Europe, Latin America, and Asia Middle East Africa. Its principal products include crackers, crisps, savory snacks, toaster pastries, cereal bars, granola bars and bites, ready-to-eat cereals, frozen waffles, veggie foods, and noodles.


Trade Date Insider Title Buy/Sell #Shares Price Value Option
2022-05-10 KELLOGG W K FOUNDATION TRUST 10%-Owner Sell 146,153 $74.06 $10,824,486 No
2022-04-20 KELLOGG W K FOUNDATION TRUST 10%-Owner Sell 146,153 $68.40 $9,996,661 No
2022-04-11 KELLOGG W K FOUNDATION TRUST 10%-Owner Sell 146,153 $67.91 $9,925,557 No
2022-03-21 KELLOGG W K FOUNDATION TRUST 10%-Owner Sell 146,153 $61.02 $8,917,935 No
2022-03-10 KELLOGG W K FOUNDATION TRUST 10%-Owner Sell 146,153 $61.26 $8,952,777 No
2022-02-23 BANATI AMIT SVP & Chief Financial Officer Sell 11,054 $66.53 $735,387 Yes
2022-02-23 PILNICK GARY H Vice Chairman Sell 14,506 $66.53 $965,077 Yes
2021-11-22 KELLOGG W K FOUNDATION TRUST 10%-Owner Sell 83,334 $62.70 $5,225,325 No
2021-11-10 KELLOGG W K FOUNDATION TRUST 10%-Owner Sell 83,333 $63.22 $5,268,071 No
2021-10-20 KELLOGG W K FOUNDATION TRUST 10%-Owner Sell 83,334 $61.91 $5,158,900 No
2021-09-20 KELLOGG W K FOUNDATION TRUST 10%-Owner Sell 83,334 $63.43 $5,286,076 No
2021-08-20 KELLOGG W K FOUNDATION TRUST 10%-Owner Sell 83,332 $66.38 $5,531,878 No
2021-07-20 KELLOGG W K FOUNDATION TRUST 10%-Owner Sell 83,334 $64.90 $5,407,993 No
2021-06-21 KELLOGG W K FOUNDATION TRUST 10%-Owner Sell 83,334 $63.83 $5,319,501 No
2021-05-10 HOOD CHRISTOPHER M Senior Vice President Sell 3,000 $67.15 $201,450 No
2021-05-10 KELLOGG W K FOUNDATION TRUST 10%-Owner Sell 83,333 $67.55 $5,628,877 No
2021-04-20 KELLOGG W K FOUNDATION TRUST 10%-Owner Sell 83,334 $64.09 $5,340,884 No
2021-04-12 KELLOGG W K FOUNDATION TRUST 10%-Owner Sell 83,333 $63.22 $5,268,412 No
2021-03-22 KELLOGG W K FOUNDATION TRUST 10%-Owner Sell 83,334 $61.89 $5,157,733 No
2021-03-10 KELLOGG W K FOUNDATION TRUST 10%-Owner Sell 83,333 $59.02 $4,918,639 No
2021-02-22 KELLOGG W K FOUNDATION TRUST 10%-Owner Sell 83,334 $58.28 $4,856,697 No
2021-02-12 KELLOGG W K FOUNDATION TRUST 10%-Owner Sell 83,333 $57.22 $4,768,698 No
2021-01-20 KELLOGG W K FOUNDATION TRUST 10%-Owner Sell 83,334 $57.45 $4,787,722 No
2021-01-11 KELLOGG W K FOUNDATION TRUST 10%-Owner Sell 83,333 $59.66 $4,971,705 No
2020-12-21 KELLOGG W K FOUNDATION TRUST 10%-Owner Sell 83,334 $60.94 $5,078,532 No
2020-12-10 KELLOGG W K FOUNDATION TRUST 10%-Owner Sell 83,333 $61.98 $5,165,163 No
2020-11-20 KELLOGG W K FOUNDATION TRUST 10%-Owner Sell 83,334 $64.83 $5,402,518 No
2020-11-10 KELLOGG W K FOUNDATION TRUST 10%-Owner Sell 83,333 $63.32 $5,276,479 No
2020-11-03 HOOD CHRISTOPHER M Senior Vice President Sell 1,700 $64.60 $109,815 No
2020-10-20 KELLOGG W K FOUNDATION TRUST 10%-Owner Sell 83,334 $66.53 $5,543,928 No

Insider Smart

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Insider Smart

SERVICE CORP INTERNATIONAL (SCI) - WALTRIP W BLAIR, Director of $SCI made a buy at 34.65, was he convinced the bottom of the box is a strong support? Well, seems he is not wrong.