Why insider trading matters?

When insiders buy shares on the open market, this can thus be regarded as a strong endorsement by those that know the company the best -- they are literally betting their own money on the company's future. Insider selling, however, is not necessarily meaningful in any way, as there is a range of reasons for insiders to liquidate (some) of the shares they own.

- Seeking Alpha
e.l.f. Beauty, Inc. (ELF)
Sector: Consumer Defensive; Industry: Household & Personal Products

Beauty, Inc., through its subsidiaries, provides cosmetic and skin care products under the e.l.f. The company offers eye, lip, face, and skin care products, as well as kits and tools.


Trade Date Insider Title Buy/Sell #Shares Price Value Option
2021-12-06 PRITCHARD BETH M Director Sell 14,377 $30.46 $437,872 No
2021-12-01 AMIN TARANG Chief Executive Officer Sell 42,561 $30.14 $1,282,603 No
2021-11-03 AMIN TARANG Chief Executive Officer Sell 206,842 $32.97 $6,819,767 No
2021-10-27 AMIN TARANG Chief Executive Officer Sell 96,430 $31.75 $3,061,687 No
2021-10-01 AMIN TARANG Chief Executive Officer Sell 42,561 $29.28 $1,246,342 No
2021-09-01 AMIN TARANG Chief Executive Officer Sell 67,166 $30.93 $2,077,582 No
2021-08-30 Watson Maureen C. Director Sell 10,037 $31.00 $311,147 No
2021-08-30 Baruch Richard F Jr nan Sell 243 $31.00 $7,533 Yes
2021-08-05 Baruch Richard F Jr nan Sell 19,789 $31.06 $614,627 Yes
2021-06-08 FIELDS MANDY J nan Sell 39,824 $27.60 $1,098,961 No
2021-06-03 Milsten Scott nan Sell 15,390 $27.17 $418,086 No
2021-06-02 Franks Joshua Allen SVP, Operations Sell 1,063 $27.13 $28,841 No
2021-06-02 MARCHISOTTO KORY nan Sell 6,775 $27.13 $183,789 No
2021-06-02 FIELDS MANDY J nan Sell 6,342 $27.13 $172,069 No
2021-06-02 Baruch Richard F Jr nan Sell 7,761 $27.12 $210,471 No
2021-06-02 AMIN TARANG Chief Executive Officer Sell 82,219 $27.49 $2,260,183 No
2021-05-03 AMIN TARANG Chief Executive Officer Sell 67,166 $29.80 $2,001,558 No
2021-04-22 FIELDS MANDY J nan Sell 20,940 $30.21 $632,635 Yes
2021-04-22 Milsten Scott nan Sell 9,669 $30.03 $290,313 Yes
2021-04-20 Milsten Scott nan Sell 1,900 $29.98 $56,963 Yes
2021-04-15 AMIN TARANG Chief Executive Officer Sell 91,142 $29.10 $2,652,524 No
2021-04-01 AMIN TARANG Chief Executive Officer Sell 67,166 $26.87 $1,805,068 No
2021-03-22 AMIN TARANG Chief Executive Officer Sell 39,694 $28.99 $1,150,832 No
2021-03-12 AMIN TARANG Chief Executive Officer Sell 65,702 $28.96 $1,902,643 No
2021-03-11 Milsten Scott nan Sell 30,000 $27.63 $828,754 Yes
2021-03-10 Franks Joshua Allen SVP, Operations Sell 5,410 $27.15 $146,882 No
2021-03-09 AMIN TARANG Chief Executive Officer Sell 49,798 $26.58 $1,323,853 No
2021-03-03 AMIN TARANG Chief Executive Officer Sell 3,297 $26.46 $87,224 No
2021-03-04 Franks Joshua Allen SVP, Operations Sell 5,689 $25.62 $145,752 No
2021-03-03 MARCHISOTTO KORY nan Sell 31,850 $26.02 $828,671 No

Insider Smart

Edesa Biotech, Inc. (EDSA) - President and CEO bought shares of EDSA in late May around $3, two weeks after their purchase, the stock jump to $9, very well timed buy.