Why insider trading matters?

When insiders buy shares on the open market, this can thus be regarded as a strong endorsement by those that know the company the best -- they are literally betting their own money on the company's future. Insider selling, however, is not necessarily meaningful in any way, as there is a range of reasons for insiders to liquidate (some) of the shares they own.

- Seeking Alpha

Trade Date Insider Title Buy/Sell #Shares Price Value Option
2018-11-27 BLOCK KEITH co-CEO Sell 2,160 $125.15 $270,324 Yes
2018-11-27 Benioff Marc Chairman of the Board & co-CEO Sell 5,000 $126.25 $631,242 No
2018-11-23 Hawkins Mark J President and CFO Sell 1,089 $122.60 $133,517 Yes
2018-11-26 Dayon Alexandre Pres. & Chief Product Officer Sell 2,212 $123.53 $273,251 Yes
2018-11-26 Harris Parker Co-Founder and CTO Sell 2,057 $123.60 $254,248 Yes
2018-11-26 Robbins Cynthia G. Pres. and Chief People Officer Sell 959 $124.13 $119,042 Yes
2018-11-26 Tallapragada Srinivas President, Technology Sell 2,016 $123.15 $248,272 Yes
2018-11-26 Weaver Amy E Pres., Legal & General Counsel Sell 875 $123.78 $108,307 Yes
2018-11-23 BLOCK KEITH co-CEO Sell 1,038 $122.60 $127,264 Yes
2018-11-26 Allanson Joe Chief Accounting Officer Sell 595 $123.84 $73,683 Yes

Insider Smart

SERVICE CORP INTERNATIONAL (SCI) - WALTRIP W BLAIR, Director of $SCI made a buy at 34.65, was he convinced the bottom of the box is a strong support? Well, seems he is not wrong.

Insider Smart

Edesa Biotech, Inc. (EDSA) - President and CEO bought shares of EDSA in late May around $3, two weeks after their purchase, the stock jump to $9, very well timed buy.