Why insider trading matters?

When insiders buy shares on the open market, this can thus be regarded as a strong endorsement by those that know the company the best -- they are literally betting their own money on the company's future. Insider selling, however, is not necessarily meaningful in any way, as there is a range of reasons for insiders to liquidate (some) of the shares they own.

- Seeking Alpha
SALESFORCE.COM, INC. (CRM)


Trade Date Insider Title Buy/Sell #Shares Price Value Option
2022-08-16 Benioff Marc Chair and Co-CEO Sell 2,300 $189.01 $434,715 Yes
2022-08-15 Benioff Marc Chair and Co-CEO Sell 2,300 $190.69 $438,577 Yes
2022-08-12 Benioff Marc Chair and Co-CEO Sell 2,300 $188.15 $432,737 Yes
2022-08-11 Benioff Marc Chair and Co-CEO Sell 2,300 $188.29 $433,072 Yes
2022-08-08 Benioff Marc Chair and Co-CEO Sell 2,300 $191.35 $440,101 Yes
2022-08-05 Benioff Marc Chair and Co-CEO Sell 2,300 $189.64 $436,165 Yes
2022-08-04 Benioff Marc Chair and Co-CEO Sell 2,300 $189.53 $435,913 Yes
2022-08-03 Benioff Marc Chairman and Co-CEO Sell 2,300 $189.28 $435,341 Yes
2022-08-02 Benioff Marc Chairman and Co-CEO Sell 2,300 $182.80 $420,434 Yes
2022-08-01 Benioff Marc Chairman and Co-CEO Sell 2,300 $183.12 $421,183 Yes
2022-07-29 Benioff Marc Chairman and Co-CEO Sell 2,300 $182.64 $420,083 Yes
2022-07-28 Benioff Marc Chairman and Co-CEO Sell 2,300 $179.86 $413,683 Yes
2022-07-27 Benioff Marc Chairman and Co-CEO Sell 2,300 $178.74 $411,111 Yes
2022-07-26 Benioff Marc Chairman and Co-CEO Sell 2,300 $171.98 $395,552 Yes
2022-07-25 Benioff Marc Chairman and Co-CEO Sell 2,300 $177.14 $407,422 Yes
2022-07-25 Hyder Brent President/Chief People Officer Sell 790 $177.87 $140,516 Yes
2022-07-25 Patterson Gavin Pres. & Chief Revenue Officer Sell 543 $177.87 $96,582 Yes
2022-07-25 Weaver Amy E President and CFO Sell 516 $177.86 $91,778 Yes
2022-07-22 Benioff Marc Chairman and Co-CEO Sell 2,300 $183.21 $421,382 Yes
2022-07-19 Benioff Marc Chairman and Co-CEO Sell 2,300 $171.75 $395,034 Yes
2022-07-18 Benioff Marc Chairman and Co-CEO Sell 2,300 $169.97 $390,933 Yes
2022-07-15 Benioff Marc Chairman and Co-CEO Sell 2,300 $165.94 $381,660 Yes
2022-07-13 Benioff Marc Chairman and Co-CEO Sell 2,300 $163.89 $376,948 Yes
2022-07-12 Benioff Marc Chairman and Co-CEO Sell 2,300 $167.29 $384,760 Yes
2022-07-11 Benioff Marc Chairman and Co-CEO Sell 2,300 $174.29 $400,861 Yes
2022-07-08 Benioff Marc Chairman and Co-CEO Sell 2,300 $175.06 $402,643 Yes
2022-07-06 Benioff Marc Chairman and Co-CEO Sell 2,300 $172.66 $397,108 Yes
2022-07-01 Benioff Marc Chairman and Co-CEO Sell 2,300 $166.81 $383,658 Yes
2022-06-30 Benioff Marc Chairman and Co-CEO Sell 302,300 $170.41 $51,514,363 Yes
2022-06-29 Benioff Marc Chairman and Co-CEO Sell 302,300 $175.35 $53,008,036 Yes

Insider Smart

PENN NATIONAL GAMING INC (PENN) - PENN took a deep dive from $36 to $5 due to the crash, anyone who was bold enough to pick up some shares in March or April could have made a 900% profit in 2 months. But bottom fishing is always easier said than done, if one took a safer bet and followed multiple insider buying around $18, a 100% profit is still impressive.

Insider Smart

Enphase Energy, Inc (ENPH) - ENPH was $10+ in 15Q1 then dropped to $2 and eventually went under $1. From 15Q4 to 17Q4 it built a 2-year-long base then BOOM! Stock went as high as $70 and likely will make a new high. Catch one or two moves like this you can retire early. One hint before the big move was that CEO and CFO were constantly accumulating, this kind of information is priceless.