Why insider trading matters?

When insiders buy shares on the open market, this can thus be regarded as a strong endorsement by those that know the company the best -- they are literally betting their own money on the company's future. Insider selling, however, is not necessarily meaningful in any way, as there is a range of reasons for insiders to liquidate (some) of the shares they own.

- Seeking Alpha
SALESFORCE.COM, INC. (CRM)

CRM Symbol Info by TradingView

Trade Date Insider Title Buy/Sell #Shares Price Value Option
2021-07-26 Allanson Joe Chief Accounting Officer Sell 151 $248.00 $37,448 No
2021-07-23 Allanson Joe Chief Accounting Officer Sell 153 $248.21 $37,976 Yes
2021-06-24 Allanson Joe Chief Accounting Officer Sell 308 $243.35 $74,952 No
2021-06-23 Allanson Joe Chief Accounting Officer Sell 313 $242.40 $75,870 Yes
2021-04-26 Allanson Joe Chief Accounting Officer Sell 605 $234.04 $141,594 No
2021-04-19 Allanson Joe Chief Accounting Officer Sell 6,315 $231.17 $1,459,820 No
2021-03-24 Allanson Joe Chief Accounting Officer Sell 397 $215.12 $85,403 Yes
2021-03-23 Allanson Joe Chief Accounting Officer Sell 225 $215.95 $48,590 Yes
2020-12-24 Allanson Joe Chief Accounting Officer Sell 308 $228.30 $70,316 No
2020-12-23 Allanson Joe Chief Accounting Officer Sell 313 $229.36 $71,790 Yes
2020-11-24 Allanson Joe Chief Accounting Officer Sell 164 $260.00 $42,640 No
2020-11-23 Allanson Joe Chief Accounting Officer Sell 167 $257.35 $42,978 Yes
2020-09-24 Allanson Joe Chief Accounting Officer Sell 383 $235.79 $90,308 No
2020-09-23 Allanson Joe Chief Accounting Officer Sell 238 $242.78 $57,782 Yes
2020-08-25 Allanson Joe Chief Accounting Officer Sell 215 $213.39 $45,879 No
2020-08-24 Allanson Joe Chief Accounting Officer Sell 116 $207.23 $24,038 Yes
2020-06-24 Allanson Joe Chief Accounting Officer Sell 403 $188.35 $75,905 No
2020-05-27 Allanson Joe Chief Accounting Officer Sell 215 $175.50 $37,732 No
2020-05-26 Allanson Joe Chief Accounting Officer Sell 116 $178.43 $20,698 Yes
2020-06-24 Allanson Joe Chief Accounting Officer Sell 403 $188.35 $75,905 No
2020-06-23 Allanson Joe Chief Accounting Officer Sell 218 $191.71 $41,793 Yes
2020-05-27 Allanson Joe Chief Accounting Officer Sell 215 $175.50 $37,732 No
2020-05-26 Allanson Joe Chief Accounting Officer Sell 116 $178.43 $20,698 Yes
2020-03-24 Allanson Joe Chief Accounting Officer Sell 971 $144.63 $140,436 No
2020-03-23 Allanson Joe Chief Accounting Officer Sell 521 $139.86 $72,867 Yes
2020-02-25 Allanson Joe Chief Accounting Officer Sell 211 $187.99 $39,667 Yes
2019-12-24 Allanson Joe Chief Accounting Officer Sell 164 $163.31 $26,783 No
2019-12-23 Allanson Joe Chief Accounting Officer Sell 167 $164.04 $27,394 Yes
2019-11-25 Allanson Joe Chief Accounting Officer Sell 323 $162.57 $52,510 Yes
2019-09-23 Allanson Joe Chief Accounting Officer Sell 167 $154.07 $25,730 Yes

Insider Smart

ROYAL CARIBBEAN CRUISES (RCL) - Thompson Donald, Director of RCL feels safe and made a move. The only insiders bought RCL post crash.

Insider Smart

CEDAR FAIR L.P. (FUN) - Another crash victim, Cedar Fair L.P. took a deep dive from $54 to $13, insiders were confidence and eagerly jumped in around $27. With insiders on your side, this would be an easy add and hold to get your cost under $20. Stock is about to breach $40 in the coming weeks.