Why insider trading matters?

If management teams do not own any relevant stakes in the companies they guide, they may not be focused on creating wealth for shareholders to the same degree, compared to those that see their personal wealth increase when share prices rise.

- Klaus Gugler, Economist
SALESFORCE.COM, INC. (CRM)


Trade Date Insider Title Buy/Sell #Shares Price Value Option
2021-01-22 Hawkins Mark J President and CFO Sell 5,487 $224.93 $1,234,191 Yes
2020-12-24 Hawkins Mark J President and CFO Sell 1,008 $228.30 $230,126 No
2020-12-23 Hawkins Mark J President and CFO Sell 1,018 $229.36 $233,489 Yes
2020-12-22 Hawkins Mark J President and CFO Sell 5,486 $227.00 $1,245,322 Yes
2020-11-24 Hawkins Mark J President and CFO Sell 9,419 $261.15 $2,459,766 Yes
2020-11-23 Hawkins Mark J President and CFO Sell 624 $257.35 $160,587 Yes
2020-10-22 Hawkins Mark J President and CFO Sell 8,801 $254.20 $2,237,214 Yes
2020-09-24 Hawkins Mark J President and CFO Sell 1,001 $235.79 $236,026 No
2020-09-23 Hawkins Mark J President and CFO Sell 1,026 $242.77 $249,078 Yes
2020-09-22 Hawkins Mark J President and CFO Sell 8,802 $246.74 $2,171,805 Yes
2020-08-31 Hawkins Mark J President and CFO Sell 19,848 $271.03 $5,379,448 Yes
2020-08-24 Hawkins Mark J President and CFO Sell 624 $207.23 $129,310 Yes
2020-06-23 Hawkins Mark J President and CFO Sell 1,018 $191.71 $195,162 Yes
2020-06-03 Hawkins Mark J President and CFO Sell 876 $174.83 $153,151 No
2020-05-26 Hawkins Mark J President and CFO Sell 623 $178.43 $111,162 Yes
2020-05-22 Hawkins Mark J President and CFO Sell 6,251 $176.60 $1,103,927 Yes
2020-05-20 Hawkins Mark J President and CFO Sell 876 $178.54 $156,401 No
2020-05-06 Hawkins Mark J President and CFO Sell 876 $164.44 $144,049 No
2020-06-24 Hawkins Mark J President and CFO Sell 8,801 $188.35 $1,657,668 Yes
2020-06-23 Hawkins Mark J President and CFO Sell 1,018 $191.71 $195,162 Yes
2020-06-18 Hawkins Mark J President and CFO Sell 36,581 $185.88 $6,799,502 Yes
2020-06-03 Hawkins Mark J President and CFO Sell 876 $174.83 $153,151 No
2020-05-26 Hawkins Mark J President and CFO Sell 623 $178.43 $111,162 Yes
2020-05-22 Hawkins Mark J President and CFO Sell 6,251 $176.60 $1,103,927 Yes
2020-05-20 Hawkins Mark J President and CFO Sell 876 $178.54 $156,401 No
2020-05-06 Hawkins Mark J President and CFO Sell 876 $164.44 $144,049 No
2020-04-22 Hawkins Mark J President and CFO Sell 7,127 $154.00 $1,097,558 Yes
2020-04-08 Hawkins Mark J President and CFO Sell 876 $146.88 $128,667 No
2020-03-25 Hawkins Mark J President and CFO Sell 876 $152.67 $133,739 No
2020-03-23 Hawkins Mark J President and CFO Sell 8,727 $138.45 $1,208,233 Yes

Insider Smart

Planet Fitness, Inc (PLNT) - Our position in PLNT is also inspired by insider trading, if insiders are comfortable and confident buying around $50, it is an easy hold if you can pick it up at an even lower price. Our avg cost of the position is ~$40 and is now with 50% profit.

Insider Smart

PENN NATIONAL GAMING INC (PENN) - PENN took a deep dive from $36 to $5 due to the crash, anyone who was bold enough to pick up some shares in March or April could have made a 900% profit in 2 months. But bottom fishing is always easier said than done, if one took a safer bet and followed multiple insider buying around $18, a 100% profit is still impressive.