Why insider trading matters?

When insiders buy shares on the open market, this can thus be regarded as a strong endorsement by those that know the company the best -- they are literally betting their own money on the company's future. Insider selling, however, is not necessarily meaningful in any way, as there is a range of reasons for insiders to liquidate (some) of the shares they own.

- Seeking Alpha

Trade Date Insider Title Buy/Sell #Shares Price Value Option
2020-08-14 Johnson Marc CEO Buy 272,000 $0.09 $25,448 No
2020-08-13 Johnson Marc CEO Buy 398,400 $0.09 $35,839 No
2020-08-12 Johnson Marc CEO Buy 226,000 $0.08 $18,795 No
2020-08-10 Johnson Marc CEO Buy 79,000 $0.08 $6,619 No
2020-08-07 Johnson Marc CEO Buy 122,365 $0.07 $8,519 No
2020-08-05 Johnson Marc CEO Buy 347,635 $0.05 $19,092 No
2020-01-27 Johnson Marc CEO Buy 40,000,000 $0.04 $150,000 No

Insider Smart

Planet Fitness, Inc (PLNT) - Our position in PLNT is also inspired by insider trading, if insiders are comfortable and confident buying around $50, it is an easy hold if you can pick it up at an even lower price. Our avg cost of the position is ~$40 and is now with 50% profit.